Joseffa in Bousval, near Brussels, is a pioneer in circular fashion. Founded with the belief that fashion should inspire positive change, Joseffa creates unique ladies’ homewear from upcycled men’s shirts. From baby doll tops, shorts, and trousers to classic nightshirts, each piece tells a story of innovative, resource-saving design.
By selecting and transforming discarded men’s shirts— made from fine-quality cotton—Joseffa gives these garments a second life. The production process allegedly saves up to 5,000 litres of fresh water per shirt, while also creating leading circular production processes and innovative systems like the collaboration with CILAB Collective for product passports.
Joseffa embraces a “soft-action warrior” philosophy, inviting people to shift towards sustainability through positive experiences. The brand’s mission is not to restrict choices, but to show how circularly-designed fashion offers endless combinations of unique, trendy pieces.
Beyond fashion, Joseffa supports water access initiatives in Burkina Faso, contributing to cleaner water and stronger community resilience.
Step into Joseffa’s world of casual, feel-good fashion and discover how a circular approach and fine quality can go hand in hand — with style and integrity.
