Born out of a wish to save the world from fast fashion, Diana has founded Little Yayao, an online boutique that brings a fresh approach to second-hand shopping. Diana’s journey, which took her from the bustling fashion hubs of Milan and Shanghai to her current home in Amsterdam, gave her a deep understanding of the industry and its environmental challenges. After becoming a mother, she felt a calling to take action, leading to the creation of Little Yayao — a shop that transforms preloved children’s clothing and shoes into cherished pieces once more. At Little Yayao you can find prestigious brands for children between 0 and 6 years old, such as Stella McCartney, Konges Sløjd, Mini Rodini, Vans and Veja, among others.
Little Yayao is not just a store; it’s a movement towards a more sustainable and responsible fashion system. With every item, the boutique embodies the idea of giving clothes a second chance while reducing waste and lessening the impact of fast fashion on the environment. Through thoughtful curation, Diana ensures each piece is of high quality, stylish, and ready for its next adventure. It’s a seamless blend of practicality and purpose, showing how small, conscious decisions can lead to a brighter future. Apart from a selection of pre-loved clothing, Diana also offers more eco-friendly and upcycled gifts crafted by local creatives close to her.
Shopping for children’s clothes often feels like a whirlwind for busy parents. Kids grow quickly, and finding good-quality, affordable options isn’t always easy — especially online, where choices can be overwhelming. Little Yayao simplifies this process, offering a hand-picked selection of preloved treasures by saving time, reducing stress, and making shopping a pleasure. Every piece in the collection tells a story and carries forward a commitment to more sustainability.
In a world where fast fashion dominates, Little Yayao stands as a reminder that thoughtful choices can create lasting change. It’s a space where parents and children alike can find joy in items that have been lovingly given a new lease of life. By choosing Little Yayao, you’re not just buying clothes — you’re joining a movement that says it’s cool to care.
