Back to overview

The sound of sewing machines, piles of rolled up fabrics and enthusiastic employees ready for a chat. At New Optimist, sustainable fashion is not just about the clothes in the store, but it’s about the entire process. When you visit the store you can see with your own eyes how the clothes are made, because the studio is located in the middle of the store! New Optimist puts the makers and the creative process in the spotlight.

New Optimist's clothing is produced locally, socially and circularly. The design and manufacturing process follows circular design principles, causing as little pollution or waste as possible. The fabrics, hangtags and stitching are made from (recycled) organic cotton. In addition, the studio offers workplaces at different levels, partly for people with a distance to the labor market and/or with a migration background.

Our brands

New Optimist
COSH! checked
Group Created with Sketch.
Ethically Made in Europe
Ethically Made Local Social Economy
Planet friendly part of the collection is organic
Planet Friendly: 100% biodegradable materials
Planet friendly no microplastics
Circular Upcycled post consumer clothing
Circular Business Model Repair or Take Back Service
Circular Easy to Recycle Materials
Short Supply Chain Made in The Netherlands
Short Supply Chain Made Local to Headquarters
Slow Fashion Seasonless
Transparancy 100%: textile suppliers and manufacturers are listed on productlevel

Opening hours

Monday10.00 - 18.00
Tuesday10.00 - 18.00
Wednesday10.00 - 18.00
Thursday10.00 - 18.00
Friday10.00 - 18.00
Saturday10.00 - 18.00
Visit website
+ Add to your shopping trip – Remove from your shopping trip