Soaked in Luxury

Soaked in Luxury does not share information about its production locations. The brand says it has teams in Denmark, China, India, Bangladesh and Turkey, but it is not clear whether any production sites are located there. 

Soaked in Luxury is a member of the Better Cotton Initiative (BCI). This is an initiative that aims to make the cotton industry more sustainable by using fewer chemicals and improving working conditions. This includes monitoring safe working conditions, fair payment of wages and a ban on child labour. Soaked in Luxury commits to replacing 20% of the cotton used with BCI cotton by 2020.

Soaked in Luxury uses many different materials in their collection. Much of these are unfortunately unsustainable materials such as polyester, polyamide and elastane. These synthetic materials have a very chemical and polluting production process. Soaked in Luxury aims to replace these materials with more sustainable alternatives, such as recycled polyester. However, this recycling process also has its downsides. 

The Danish brand also uses natural materials in its collection. Some of the cotton used has the BCI certificate (Better Cotton Inintiative). This means that fewer chemicals are used in the production process. This is a step in the right direction; at COSH! we prefer organic cotton that does not use any chemicals at all.

Another material widely used in the Soaked in Luxury collection is viscose. This semi-natural material is made from the wood pulp of eucalyptus trees. To ensure that the wood pulp comes from sustainable forestry, Soaked in Luxury strives to use only FSC-labelled viscose (Forest Stewardship Council).

In terms of packaging materials, the brand is also taking steps to use more sustainable materials. The brand uses FSC-labelled cardboard and all plastic packaging is recycled.

The Soaked in Luxury collection is not circular. Many products are made from a blend of different materials. This makes the clothes much harder to recycle after use. For example, a garment made of 100% polyester can be recycled into a new material using a chemical process, but if it is mixed with another material such as elastane, it cannot.

There is little information about Soaked in Luxury’s supply chain. The brand does mention countries such as China, India and Bangladesh which suggests it has a long supply chain with many different production partners.

Soaked in Luxury uses a variety of animal-derived materials in their collections. These include, for example, leather dresses and woollen jumpers. Unfortunately, little information is known about the origin of these materials. 

The brand’s code of conduct does state that from 2021, Soaked in Luxury will only use leather with LWG bronze status (Leather Working Group). Another target is to use only RWS certified wool (Responsible Wool Standard) from 2025. Furthermore, the code of conduct also bans some materials, such as angora and fur, from the collection.

Soaked in Luxury does what it stands for: the brand immerses you in a luxurious world full of stylish blazers and elegant dresses. The brand walks the line between feminine and masculine shapes, playing with classic blazers, light summer dresses and smart jackets. The Danish brand also integrates their Scandinavian roots into the minimalist and timeless designs.

In addition, Soaked in Luxury also has a basics collection under the name Wardrobe Essentials. Here you will find essential garments to complete your wardrobe. 

Soaked in Luxury scores poorly when it comes to transparency. The brand does not share information about the origin of the materials used, does not name manufacturers or production sites, nor does it say anything about the working conditions in which their collection is produced.