SeventyOne

PRODUCTION LOCATIONS 

• Belgium 
• Romania 
• Turkey 
• China 
• The UK 
• Spain 

WORKING CONDITIONS & LIVING WAGES 

All clothing is produced under fairer working conditions and with respect for people and the environment. Only GOTS-certified factories in Turkey are used for the knitwear, where social conditions are also monitored.

Thanks to SeventyOne’s code of conduct, all production workshops must comply with ethical and safe working conditions. Unfortunately, there is no independent party monitoring here to confirm this. 

MATERIALS

• Cotton 

• Organic cotton 
• Tencel Lyocell 
• Viscose 
• Polyester 

The materials that SeventyOne uses are unfortunately not all natural yet, but the brand already made big steps towards a more sustainable approach. For example, some of SeventyOne’s knitwear line consists of GOTS certified cotton. The retro cardigans with buttons are made in Turkey and are available in four different colors.

For dresses and trousers, the brand experimented with different semi-natural materials such as Tencel Lyocell, made from FSC-certified wood pulp. But the collection also includes skirts made of polyester.

PACKAGING 

SeventyOne does not disclose what packaging materials are used. 

WATER USAGE & CHEMICALS 

Although the brand does not disclose any specific measures to reduce their water or chemical usage on their website, their material choices can help to reduce their environmental impact. In particular, at COSH! we prefer organic cotton as it is grown with less water than conventional cotton, and without harmful chemicals or pesticides. Likewise, Tencel Lyocell is an EU Ecolabel certified material that boasts at least 50% less water consumption than conventional lyocell fibres. 

CIRCULAR PRODUCT DESIGN 

Unfortunately not all of SeventyOne’s products are monomaterial. For example, their v‑neck cardigan is a material blend of 50% cotton and 50% viscose. This complicates recycling, meaning that these products are more likely to become waste at the end of their lifespans. 

CIRCULAR BUSINESS MODELS 

To ensure the garments are used for as long as possible, SeventyOne offers a resale option. Do you have a retro dress in your closet that you no longer wear? Then you can bring it in to one of their boutiques or send it by post. In exchange, you will receive a voucher that you can spend at one of the four SeventyOne shops. The returned garments are resold in the resale department stores. This way, your second-hand piece effortlessly gets a second life and you can shop with a voucher! 

DISTANCE & COMPLEXITY OF THE SUPPLY CHAIN 

Production locations: 

• Belgium 
• Romania 
• Turkey 
• China 
• The UK 
• Spain 

Due to the brand’s many different production locations, they do not have a short supply chain and their associated transportation emissions will be higher. The brand does not disclose where they source their raw materials from, which makes a more accurate assessment of their overall supply chain difficult. 

TRANSPORTATION 

SeventyOne does not disclose what transportation methods are used in their supply chain, which will make a difference to how high their associated emissions are. 

• Leather 

Most of the collection contains no animal materials, and is therefore vegan!

SeventyOne does however have some leather shoes and boots in the collection. Because we do not know where this leather comes from and what the living conditions of the animals are, we cannot give a complete picture of animal welfare.

PRODUCT DESIGN 

SeventyOne’s retro clothing is inspired by fashion trends from days gone by. The clothes are therefore ​‘timeless’ in that they do not follow fast-changing trends as fast-fashion chains do. This way, their garments should be treasured for longer. 

SLOW FASHION PROCESSES 

As the brand does not release seasonal collections, they are able to avoid overstock. However, as their products are not made-to-order, some SeventyOne garments are currently for sale on their website. 

TRANSPARENCY ON PRODUCT 

The transparency of SeventyOne’s product pages could be enhanced. They currently disclose what material the garments are made from, but do not share where these raw materials are sourced from. Additionally, the production location is not always stated. 

TRANSPARENCY ON PROCESSES 

Unfortunately, not much information is known about SeventyOne’s production partners and materials. This disadvantages both the transparency score and makes a more accurate overview of the brand’s sustainability efforts difficult.