MSCH

PRODUCTION LOCATION

• China
• Bangladesh
• India
• Turkey
• Morocco

WORKING CONDITIONS & LIVING WAGES

MSCH COPENHAGEN produces in China, Bangladesh, India, Turkey and Morocco – countries that have a strong textile industry, but are also associated with increased risks in terms of labour rights, wages and occupational safety. According to the brand, in order to meet these challenges, the brand works exclusively with a small, carefully selected group of suppliers. New production partners are only taken on if there is a specific need. The collaboration is long-term and based on trust and transparency. Suppliers receive a comprehensive supplier manual that summarises all requirements. In addition, personal visits are made to both existing and potential partners to ensure close coordination before production begins.

MSCH COPENHAGEN does not have its own production facilities, but claims to attach great importance to compliance with internationally recognised standards and has the entire supply chain audited annually. 

The brand is certified according to the Responsible Wool Standard (RWS), Responsible Mohair Standard (RMS), Responsible Alpaca Standard (RAS), Responsible Down Standard (RDS), Global Recycled Standard (GRS) and Organic Content Standard (OCS), all by Ecocert Greenlife. Among other things, these certificates guarantee animal welfare, traceability, resource conservation and a certain proportion of certified fibres.

Social responsibility is also reflected in their long-standing support for the NGO Gadens Børn in Kolkata, India. Since 2019, MSCH COPENHAGEN has been helping to finance and operate a baby and mother centre as well as renovating an activity centre and a girls’ home. The organisation provides street children with education, food and medical care. One of the company’s employees, Kristine Emery Ruglykke, is also involved as an ambassador for the NGO and is continuing to expand the network.

MATERIALS

• TENCEL™ Lyocell
• TENCEL™ Modal
• LENZING™ ECOVERO™ Viscose
• Recycled polyester
• Recycled nylon
• Recycled wool
• Wool
• Recycled cotton
• Organic cotton
• Down (certified according to RDS – Responsible Down Standard)
• Polyamide
• PU
• Polyester

MSCH COPENHAGEN uses a wide range of materials, from conventional to certified responsible fibres. Polyester is increasingly criticised due to its fossil-based origin, the high energy consumption during production and the release of microplastics during washing – you can find out why this is problematic in our blog article on the invisible environmental impact of polyester clothing.

PACKAGING

• In e‑commerce, the brand uses recycled shipping bags for orders via the web shop. New cardboard packaging is made from FSC-certified paper, while cardboard boxes from suppliers are reused wherever possible. In the retail shops, MSCH does not use plastic bags and instead relies on reusable non-woven bags.
• In the supply chain, around 95% of the plastic sourced from suppliers is recycled. In addition, the hangtags are made from FSC-certified paper and the sew-in labels are made from recycled polyester. 

WATER USAGE & CHEMICALS

Some of the materials used – such as TENCEL™ Lyocell, TENCEL™ Modal and LENZING™ ECOVERO™ Viscose – are characterised by lower water consumption and closed production cycles. With TENCEL™ Lyocell, for example, 99.8% of the solvent is recovered, resulting in almost no waste water.

In the area of chemical management, the company is increasingly focussing on certified materials whose production is subject to strict ecological standards. These include the Global Recycled Standard (GRS) and the Organic Content Standards (OCS), which not only monitor the origin of the fibres, but also the chemical processes during production.

Dyes, prints and bleaching agents are not described in detail, but the choice of certified fibres such as LENZING™ ECOVERO™ indicates that attention is paid to less environmentally harmful processes – these fibres are awarded the EU Ecolabel, for example.

As recycled polyester and nylon are used, it can be assumed that there is a risk of microplastics when using synthetic fibres. Specific measures to reduce microplastics are not mentioned.

CIRCULAR PRODUCT DESIGN 

MSCH COPENHAGEN mainly uses blended materials. Mixed fibres make recycling more difficult, especially when natural and synthetic fibres are combined in one product. 

MSCH COPENHAGEN does not currently offer a take-back programme for used clothing.

In terms of material sources, the brand relies on a selection of recycled materials, including recycled polyester, recycled nylon and recycled wool. However, there is no mention of upcycling or the use of deadstock materials, which indicates that the brand predominantly works with industrially processed raw materials that follow clear certification standards. 

There is no mention of repair services or spare parts. Although the longevity of the products is emphasised, specific circular design approaches to promote reusability or reparability are not documented.

CIRCULAR BUSINESS MODEL

MSCH COPENHAGEN does not currently offer a repair service. There is also no mention of co-operation with external repair workshops.

The company also does not operate a take-back service for used or worn clothing. There is no indication that customers can return used MSCH products for reuse, recycling or second-hand purposes. There is no information on the effectiveness of a take-back system or the recycling of collected items.

Other circular business models such as rental, resale or modular product designs for easier repair or refurbishment are not mentioned in the brand profile. 

DISTANCE & COMPLEXITY OF THE SUPPLY CHAIN

The brand has a relatively complex supply chain, as it works with several production countries, but at the same time only co-operates with a small, selected number of suppliers to ensure close partnerships and control.

• China
• Bangladesh
• India
• Turkey
• Morocco
• MSCH COPENHAGEN is based in Denmark.
• The brand sells its products in over 1,300 shops in 14 European countries.

TRANSPORTATION 

• MSCH COPENHAGEN does not provide any specific information on the type of transport in the production and supply chain. 
• In e‑commerce, goods are dispatched from a central warehouse. The new warehouse, which was completed in 2021, is equipped with solar panels and supplies both itself and the older warehouse with renewable energy. This indicates a certain focus on more energy-efficient warehouse logistics. However, no information is provided on the shipping service provider used or the carbon footprint of shipping to end customers.

• Wool
• Down 
• Alpaca
• Mohair

MSCH COPENHAGEN does not name any specific countries or farms from which the animal materials originate. However, the raw materials are sourced through certified supply chains that are subject to international animal welfare standards. 

The brand is certified according to several animal welfare standards, including

• RWS – Responsible Wool Standard
• RDS – Responsible Down Standard
• RMS – Responsible Mohair Standard
• RAS – Responsible Alpaca Standard

MSCH COPENHAGEN does not refer to a company code of conduct with regard to the handling of animal materials. Orientation towards external, internationally recognised standards (RWS, RDS etc.) currently forms the main basis for the selection of animal materials.

PRODUCT DESIGN

MSCH COPENHAGEN offers a comprehensive range of women’s fashion and accessories that is strongly orientated towards Scandinavian minimalism. 

The collections consist of timeless basics, clear cuts and functional designs, including dresses, knitwear, T‑shirts, blouses, trousers, skirts, jeans, jackets and coats. The range is complemented by accessories such as bags, scarves, hats and sunglasses. 

In terms of inclusivity, MSCH COPENHAGEN says it tests the fit of its garments on different body types to ensure comfort and a good fit. However, there is no concrete information on an extended range of sizes.

SLOW FASHION PROCESSES

MSCH COPENHAGEN follows the classic fashion model with several collections per year, although no specific details are given on the number. The collections are adapted seasonally and include both timeless basics and trend-based pieces.

The brand actively participates in sale periods and advertises discount campaigns prominently, particularly via its own webshop. 

MSCH COPENHAGEN does not offer a made-to-measure or made-to-order system. Large quantities are produced by external suppliers, focussing on availability and immediate sale.

TRANSPARENCY ON PRODUCT

The MSCH COPENHAGEN product pages provide basic information such as fit, material composition and a stylistic description of the garment. In some cases, a link is available that refers to further information on the fibres used. 

However, the country of production, the specific production facility or certificate-related information on the respective item is not disclosed. Information on the supply chain or on specific ecological or social characteristics of individual products is also missing. Traceability at product level is therefore not possible. Customers therefore only have limited insight into the origin and production conditions of their specific purchase.

TRANSPARENCY OF THE PROCESS

MSCH COPENHAGEN provides a general overview of its production processes, materials and standards on its website. The information relates to the brand level, not to specific products or individual suppliers. 

It is emphasised that the brand works with a small, select group of suppliers and that new partnerships are only entered into when necessary. The relationships with production partners are said to be long-term and based on trust and transparency. Suppliers receive a supplier manual that summarises requirements and standards. Personal visits are made to existing and new partners in order to harmonise cooperation.

However, no specific suppliers or production sites are named and there is no traceability at product level. This means that consumers cannot trace in which country or factory their specific item of clothing was produced.

Although progress such as the proportion of more responsible materials (77% in 2024) is mentioned, there is a lack of in-depth insights into impacts, strategies or concrete target measurements. The information provided is more of a general communication of intentions and standards without offering structured reporting or product-specific traceability.