HOLMM. sources its materials from long-standing suppliers in various countries. The brand’s cotton needs are met through close relationships with suppliers in Portugal, while cashmere, merino wool, and silk are sourced from China. Additionally, cashmere for blankets and similar products is sourced from Italy.
The brand places great emphasis on working closely with its suppliers in China to ensure consistent and high-quality production.
The collection focuses on unisex products that are timeless and versatile. Particularly noteworthy is the more sustainable approach in production, as the same yarns and materials are used for both children’s and adult clothing. This not only contributes to efficiency but also reduces resource consumption and supports a more sustainable manufacturing process.
The brand uses an exclusive selection of high-quality natural materials, including pure cashmere, a cashmere-cotton blend, as well as silk and merino wool. These premium fibres, which are certified by Oekotex, GOTS, ISO 9001 and Recycle Standard, are at the heart of the timeless and unisex collection.
For buttons, the brand uses natural materials such as corozo or horn.
The company requires all suppliers to comply with the REACH regulation set by the European Union.
Regarding packaging, HOLMM. emphasises reusable boxes marked with a note indicating that they have been reused. Small orders are shipped in biodegradable bags, while polybags are used to protect the products from moths.
The company is continuously working on finding a more sustainable alternative to the currently used polybags. The goal is to develop a more environmentally friendly packaging approach that ensures product protection while reducing the ecological footprint. Gift packaging is made from recycled paper and adorned with ribbons made from organic cotton.
HOLMM. consistently focuses on natural materials, with 90% of the products being 100% cashmere monofibres. This has the advantage of making the fibres more recyclable and circular.
The brand is committed to a circular future and is currently working on a new website that will increasingly focus on educational content. Here, customers will be able to find helpful information on how to store, care for, and repair their textiles properly to extend the products’ lifespan and support the circular economy.
HOLMM. places great emphasis on a responsible supply chain.
The company’s headquarters are located in Charlottenlund, Denmark, while the carefully selected suppliers are based in China, Portugal, and Italy. To minimise its ecological footprint, HOLMM. uses only sea freight and rail transport for shipping, thereby avoiding environmentally harmful air freight.
Another aspect of the more sustainable corporate philosophy is that there are no minimum order quantities for B2B customers. This helps prevent overproduction and unnecessary resource consumption, while also promoting more conscious consumption.
HOLMM. focuses exclusively on animal fibres such as cashmere, silk, and merino wool, in addition to cotton. The company is committed to animal welfare within its supply chain. Although HOLMM. itself does not hold specific certifications, its yarn supplier is certified under standards such as the Good Cashmere Standard (GCS), Responsible Wool Standard (RWS), and Oeko-Tex Standard 100.
The company emphasises that animals must be treated with respect and care. Suppliers are required to ensure compliance with these standards.
HOLMM. is committed to continuously improving animal welfare practices throughout its supply chain.
HOLMM. follows a clear slow fashion approach, focusing on timeless, high-quality, and durable products. The unisex designs are versatile and outlast seasonal trends, further supporting their longevity. By consciously selecting natural materials and focusing on quality, the company ensures that its products not only remain stylish but also functional for many years. This more sustainable approach reduces the need for frequent new purchases and encourages responsible consumption.
Moreover, HOLMM. deliberately relies on limited drops instead of seasonal collections.
In a conversation with HOLMM., it becomes clear that the company shows a high level of commitment and motivation to continuously improve towards an even more responsible and environmentally friendly production process. Transparency plays a central role in this.
The company is working on a new website that will allow for even more transparent communication with customers in the future.
Conclusion
HOLMM. stands out for its uncompromising commitment to natural materials, a responsible supply chain, and a clear slow fashion philosophy.
Discover the high-quality craftsmanship and attention to detail that make each HOLMM. product a long-lasting companion.