HOLMM

PRODUCTION LOCATIONS 

• China
• Portugal
• Italy 

WORKING CONDITIONS & LIVING WAGES 

HOLMM. states that they source their materials through long-standing relationships with suppliers in various countries. The brand’s cotton needs are met through close relationships with suppliers in Portugal, while cashmere, merino wool, and silk are sourced from China. Additionally, cashmere for blankets and similar products is sourced from Italy. 

HOLMM. states that all their suppliers sign their Code of Conduct, and this ensures that they follow responsible practices that protect workers’ rights and ensure fair labour conditions. They also state that they regularly audit their supply chain to ensure compliance with their standards and engage in continuous improvement processes to ensure the welfare of workers at all levels. 

MATERIALS 

• Cashmere
• Silk
• Merino wool
• Organic cotton 

The brand uses an exclusive selection of high-quality natural materials, including pure cashmere, a cashmere-cotton blend, as well as silk and merino wool. These premium fibres, which are certified by Oekotex, GOTS, ISO 9001 and Recycle Standard, are at the heart of the timeless and unisex collection. For buttons, the brand uses natural materials such as corozo or horn.

Particularly noteworthy is HOLMM.’s more sustainable approach in production, as the same yarns and materials are used for both children’s and adult clothing. This not only contributes to efficiency but also reduces resource consumption and supports a more sustainable manufacturing process.

PACKAGING 

HOLMM. emphasises reusable boxes marked with a note indicating that they have been reused. Small orders are shipped in potentially biodegradable bags, while polybags are used to protect the products from moths. The company states that they are continuously working on finding a more sustainable alternative to the currently used polybags. The goal is to develop a more environmentally friendly packaging approach that ensures product protection while reducing the ecological footprint. Gift packaging is made from recycled paper and adorned with ribbons made from organic cotton.

WATER USAGE & CHEMICALS 

HOLMM. states that they require all suppliers to comply with the REACH regulation set by the European Union. This restricts the use of harmful chemicals in production. Additionally, some of their products are certified by Oeko Tex, which ensures that they are free from chemicals. 

HOLMM. also uses organic cotton for some items. This requires less water to grow than conventional cotton, and is produced without harmful chemicals or pesticides. 

CIRCULAR PRODUCT DESIGN 

HOLMM. consistently focuses on natural materials, and 90% of their products are 100% cashmere monofibres. This means that the fibres are more likely to be able to be recycled at the end of the product’s lifespan. 

CIRCULAR BUSINESS MODELS 

HOLMM. has not disclosed any circular business models on their website. 

DISTANCE & COMPLEXITY OF THE SUPPLY CHAIN 

Production locations: 

• China
• Portugal
• Italy 

HOLMM places great emphasis on a responsible supply chain. The company’s headquarters are located in Charlottenlund, Denmark, while the suppliers are based in China, Portugal, and Italy. HOLMM. offers worldwide shipping. 

TRANSPORTATION 

To minimise its ecological footprint, HOLMM. avoids harmful air freight shipping in their supply chain, instead using sea freight and rail transport. 

• Cashmere
• Silk
• Merino wool 

HOLMM. states that they are committed to animal welfare within their supply chain. Although they do not hold specific certifications, their yarn supplier is certified under standards such as the Good Cashmere Standard (GCS), Responsible Wool Standard (RWS), and Oeko-Tex Standard 100.

The company emphasises that animals must be treated with respect and care, and suppliers are required to ensure compliance with these standards. HOLMM. also states that they are committed to continuously improving animal welfare practices throughout its supply chain.

PRODUCT DESIGN 

HOLMM. follows a clear slow fashion approach, focusing on timeless, high-quality, and durable products. The unisex designs are versatile and outlast seasonal trends, further supporting their longevity. 

By consciously selecting natural materials and focusing on quality, the company ensures that its products not only remain stylish but also functional for many years. This more sustainable approach reduces the need for frequent new purchases and encourages responsible consumption. HOLMM. also shares care instructions on their website, helping to ensure that their products last as long as possible. 

SLOW FASHION PROCESSES 

Another aspect of the more sustainable corporate philosophy is that there are no minimum order quantities for B2B customers. This helps prevent overproduction and unnecessary resource consumption, while also promoting more conscious consumption. Moreover, HOLMM. deliberately relies on limited drops instead of seasonal collections.

TRANSPARENCY ON PRODUCT 

Each product page states what material the product is made from, although the production countries are not provided. Additionally, HOLMM. does not state where they source their raw materials from on their website. 

TRANSPARENCY ON PROCESSES 

In a conversation with HOLMM., it became clear that the company shows a high level of commitment and motivation to continuously improve towards an even more responsible and environmentally friendly production process. Transparency plays a central role in this.
HOLMM. states that they are working on a new website that will allow for more transparent communication with customers in the future.