Glerups

Production locations

• Rumania

glerups products are manufactured in the company’s own factory in Romania. The designs are created in Denmark. 

Working Conditions & living wages

Through its in-house production, the company ensures strict quality control. glerups emphasises that safe and secure working conditions are maintained and a healthy corporate culture is fostered.

The brand states that it works with loyal and fair relationships with its partners. However, whether suppliers are regularly visited is not explicitly mentioned on the website.

glerups highlights that production conditions are safe and secure and that employees work diligently and in alignment with quality requirements. However, specific measures to ensure fair working conditions are not described in detail.

The logo labels and POS materials are handcrafted on the farm.

glerups sources wool from farmers in New Zealand and Denmark. Close collaboration with these farmers suggests a manageable number of suppliers.

The brand owns its own factory in Romania, allowing it to maintain control over production processes and quality standards.

In 2021, as part of a nature conservation initiative, glerups planted trees in a protected forest area in Denmark. No additional social programmes are mentioned on the website.

Materials

• Gotland wool from Denmark 
• Quality wool from New Zealand
• Rubber
• Leather leftovers, calfskin

glerups relies on wool as it is a temperature-regulating, breathable, and self-cleaning natural material, making it ideal for durable and high-quality products.

glerups combines Gotland wool from Denmark with premium wool from New Zealand to achieve the optimal blend for their products. The wool used meets high standards of quality and animal welfare. The company works closely with farmers and oversees the entire process, from raw wool to the finished product.

Packaging

glerups does not share any information about the packaging materials used on the website, neither in the area of e‑commerce nor in the supply chain.

Water usage & chemicals

glerups uses non-toxic chemicals to dye the 100% wool, creating natural colour variations that make each pair unique. The brand pays attention to a responsible approach to nature and is committed to protecting the environment. In 2021, new trees were planted in a protected forest area of 17.5 hectares, following a 200-year-old Danish tradition of nature conservation.

Circular product design

glerups primarily uses natural materials such as wool and leather scraps, avoiding blends of plant-based and synthetic materials, which supports the recyclability of their products.

Production waste is repurposed for new projects, such as handcrafted Christmas decorations in collaboration with Lübech Living or furniture made from old stable materials.

glerups prioritises waste reduction by using leather scraps for labels and recycling leftover materials for creative projects or POS materials.

No specific information is provided regarding the repairability of the products. However, the brand’s philosophy emphasises durable and high-quality designs. The shoes have the advantage that their individual components can be separated, repaired, or disposed of individually.

Circular business models

glerups does not share specific information about a repair service but provides repair and care tips.

The brand focuses on upcycling leftover materials and developing new products, such as handcrafted interior elements or the wool-based Yatzy set ​“Quietzy,” to minimise waste.

Distance & complexity of the supply chain

• Wool processing in Germany 
• ZQ Premium Wool from New Zealand
• The headquarters are located in Denmark.
• glerups is sold worldwide.

Transportation

• No specific details of the transport process are known.

• Wool from Denmark and New Zealand 
• Leather

No specific certifications are mentioned. However, the brand emphasises that the wool comes from sheep that are treated humanely and that high standards for quality and animal welfare are upheld.

glerups is committed to ethical treatment and respectful care of the sheep, which live in free and natural environments. Further specific guidelines, such as the use of mulesing-free wool, are not specified.

Product design

glerups offers products for all age groups and lifestyles. The designs are timeless, versatile and universally wearable. 

Slow fashion processes

glerups has a continuous collection that is only supplemented with new colours. The brand emphasises quality and timeless designs rather than regularly releasing new collections. 

glerups products are manufactured in its own factory in Romania with a focus on craftsmanship and care. The production of each product takes time, as the company emphasises a careful production process.

Transparency on product

The materials, sizes with size chart and care instructions are listed on the glerups product pages. The origin of the wool is also indicated. Details on production processes or individual traceability are not provided.

Transparency on processes

The brand shares general information on the origin of the materials and production methods. However, specific traceability for individual products is not offered.