Being naked is the #1 most sustainable option, we 're #2.
So: walk around naked. Or choose Reformation.
Looking for a flamboyant dress, a pair of soft jeans or a cool top? Check. And, what shoes do you want to wear underneath? Recently Reformation started its own shoe collection. Elegant sandals and espadrilles with or without high heels. Because showing a little bit of skin is okay, isn't it?!
Reformation started in 2009 and is an American brand that - duh! - makes ecologically responsible clothing.
Reformation designs for real women. The designers think about how and when women will wear their clothes and - not unimportantly - how they can be recycled afterwards. Awesome!
That's why Reformation divides its clothing into five categories, based on the raw materials they use for it:
- All stars: natural, rapidly renewable and reusable fibres
- Better than most: mainly recycled or natural fibres
- Could be better: better than the most used fibres, but not innovative
- Don't use unless certified: raw materials with a certificate as proof of animal welfare, organic origin or traceability.
- Eeww, never: less than 10% of the raw materials
The goal is to make 75% of all Reformation clothing with raw materials from the A and B category.
Reformation uses Tencel™ Lyocell, Tencel™ X REFIBRA™, viscose (from sustainable forestry), Tencel™ Modal, linen, recycled cotton, organic cotton, Recover® (new yarn from textile waste), Econyl® (recycled nylon), recycled cashmere, alpaca wool, vintage and deadstock (unworn vintage, old stock or fabric of unknown origin).
Sandals and espadrilles are made from organic cotton canvas.
Reformation openly communicates about the use of its raw materials and closely monitors its production process.
And ... Reformation wants to reduce the use of harmful substances. Go, Reformation!
Reformation's management team consists of 75% women or people from under-represented groups. Yeah!
Reformation designs and produces most of its exclusive (and often limited) collections in downtown City of Angels: Los Angeles. As much as 79% of all clothing is produced in the US. The rest of the production takes place in low-wage countries, but there Reformation strives to pay workers and merchants the minimum wage.
Stylish dresses, soft jeans and cool tops. With a nice sandal underneath. Clean beautiful apparel for real women!