De Ionescu

The clothing is ethically handcrafted in a small atelier in Sibiu, Transylvania region, Romania. De Ionescu’s team comprises two designers, one pattern cutter and 12 sewers. The brand strives to preserve and revive the cultural heritage of Romanian hemp production by using traditional techniques. The clothes are carefully crafted to produce high-quality luxury suits, shirts and vests.

In addition, De Ionescu works with local suppliers to develop an ethical value chain, from crop to shop. The brand works with suppliers from Ukraine, Romania, Switzerland and Germany to ensure responsible production and good working conditions throughout the entire supply chain. 

Hemp has been used for textile production in Europe for centuries. Hemp was a widely cultivated crop throughout Europe and was used to produce various goods, including textiles, paper, and rope. During the 16^th and 17^th centuries, hemp production became particularly important in Eastern European countries such as Romania. Hemp textiles were widely used for clothing, sails, and even military uniforms. In later years, the use of hemp in fabrics declined with the rise of cheap cotton. But today, hemp textile production in Europe is experiencing a resurgence as more people seek sustainable and environmentally friendly alternatives to conventional textiles. 

Hemp is a natural material and has many environmental benefits. The cultivation of hemp requires much less fertiliser, irrigation water or pesticides than cotton. Hemp is one of the strongest natural fibres, making it sustainable and durable. On top of that, the fabric is comfortable to wear, providing UV protection and antibacterial effects, and it is hypoallergenic!

Some De Ionescu blazers are lined with linen to ensure they fit comfortably. The cultivation and production of linen is similar to that of hemp.

Lastly, the Romanian fashion brand ensures that no harmful chemicals are used in production. The brand only uses GOTS-certified dyes (Global Organic Textile Standard) to colour the fabric. This certification makes sure that no harmful chemicals are used. On top of that, De Ionescu also developed a chemical-free finishing process to make the most soft and smooth fabrics.

Hemp fashion is about creating a more sustainable and ethical fashion industry that prioritises the well-being of people and the planet. With its unique properties and environmentally friendly production methods, hemp is paving the way for a more circular and sustainable future in fashion.

The De Ionescu designs are made from 100% hemp. This makes it possible to recycle clothing at the end of its life. The durable and robust characteristics of hemp combined with high-quality production techniques also ensure that your clothing will last longer. In this way, De Ionescu ensures their designs are sustainable and durable so that you can enjoy them longer!

De Ionescu makes all the clothing themselves in their atelier in Romania. The brand also has a short supply chain because it works with local European manufacturers. This way, they have more control over their supply chain, the working conditions and the quality of the products. It also improves the brand’s transparency and reduces the carbon footprint caused by transportation.

Hemp is not only an ecological material, but it is also animal-friendly! The cultivation of hemp has a fertilising effect on the soil and doesn’t need any synthetic fertilisers or pesticides. The designs of De Ionescu are almost entirely vegan; the only exception is the interlining of the blazers. To ensure blazers are of the highest quality and retain their shape, they must be reinforced with horsehair.

By designing durable and high-quality garments, De Ionescu encourages customers to invest in pieces that will last rather than buying disposable fast-fashion items. The handmade suits, vests, shirts, and trousers are designed and manufactured with care and attention to detail. 

De Ionescu has a neo-ethnic and free spirit, combining traditional techniques with the Bohemian style and characteristics of hemp. De Ionescu started as a menswear brand, with stylish suits, shirts and shorts, but their collection soon expanded to womenswear, knitwear and even shoes! The brand is devoted to creating timeless garments that display artistry and delicacy.

De Ionescu takes transparency seriously, ensuring that their customers are fully informed about the materials and craftsmanship of their handcrafted clothing. De Ionescu is committed to providing transparency throughout the production process, from sourcing the finest quality hemp to the skilled artisans who create each garment.

COSH! talked with the founder and head designer, Ionut, who disclosed more information about the production process and materials. De Ionescu is dedicated to reinvigorating the Romanian hemp and textile industry by being open and honest about their practices.