Victoria Onken:

'I knew the only way I could start to make a difference was to live differently and make conscious choices. '

Sustainability became an important part of my life after giving birth to my daughter. To be honest, I hadn’t really given it much thought before that. Fashion has always been an important part of my life but sustainability…. well, not so much. With the arrival of my daughter, I got to think more and more about the origins of my clothes, the ecology and the toxic impact of fashion on our planet. For the first time ever I was worried about the kind of world we were leaving behind for my little girl.

I knew the only way I could start to make a difference was to live differently and make conscious choices about the impact of products that I bought on the environment. I wanted to share my journey with the others and that’s how my blog,, was born.

Although on my blog I am fully focused on the fashion side of sustainability, in my personal life I can’t help but gain a lot of sustainable and mindful habits. From valuing quality over quantity; collecting experiences and not things, to eating less meat or getting involved in socially conscious projects. I don’t think you can just isolate one subject without it slowly seeping into other aspects of your life. I do not, however, think that you must be a vegan yogi to appreciate sustainable fashion. I think it’s one of the biggest misconceptions people have about sustainable fashion enthusiasts: it’s all or nothing.

I believe that technology is the future of sustainability. We need to learn so much: how to recycle better, how to produce without such an impact on the environment. Robotics will substitute unethical labor. 3D printed garments & smart fabrics that change color and shape are already in development.

That’s why, to me, it’s so crucial to support initiatives like COSH!
The biggest complaint I hear (and encounter myself) is that it’s so hard to find sustainable clothes on the high-street and how much time and effort it takes. Well, there’s an app that does all the legwork for you: COSH! I truly believe that if we invest in technological development now, we’ll benefit later and that’s why I’m truly excited about this app.

Sign up below if you also believe that this technology is the way forward!