HEDONE

HEDO­NE’s ambi­ti­on is to fill all posi­ti­ons within the com­pa­ny with at-risk youth in the next five years. For this, the brand will orga­ni­se work­shops, men­to­ring and other com­mu­ni­ty acti­vi­ties to enga­ge and train the ado­le­s­cents. Through the pro­gram­me, the brand aims to train the young peo­p­le so that they can build their own busi­nesses in the future. 

HEDO­NE also has an broa­der edu­ca­tio­nal mis­si­on in mind. Through their actions, coll­ec­tion and work­shops, the brand also wants to edu­ca­te peo­p­le about the con­se­quen­ces of recrea­tio­nal drug use.

In addi­ti­on to their own social com­mit­ment, HEDO­NE also works with ethi­cal sup­pli­ers. The manu­fac­tu­r­ers are mem­bers of the Fair Wear Foun­da­ti­on (FWF). This is an inde­pen­dent orga­ni­sa­ti­on that moni­tors working and social con­di­ti­ons at pro­du­cers. Thanks to the lea­der sta­tus tho­se HEDO­NE sup­pli­ers have, you can be sure that the clo­thes are made in safe and ethi­cal con­di­ti­ons, and that the workers recei­ve fair wages.

The clo­thes are prin­ted in a small pro­duc­tion work­shop in the Net­her­lands. The playful and colourful designs are hand-prin­ted onto the clo­thes the­re. HEDO­NE works clo­se­ly with the ate­lier to ensu­re that high qua­li­ty and social stan­dards are met.

HEDO­NE clot­hing is most­ly made of orga­nic cot­ton. This means that the cot­ton is pro­du­ced wit­hout the use of harmful che­mi­cals. To ensu­re this, HEDO­NE works with sup­pli­ers that com­ply with the Glo­bal Orga­nic Tex­ti­le Stan­dard (GOTS) cer­ti­fi­ca­te. This cer­ti­fi­ca­te checks the enti­re pro­duc­tion pro­cess for the use of che­mi­cals and social con­di­ti­ons. You can reco­g­ni­se the­se clo­thes by the GOTS label, with T‑shirts con­tai­ning a mini­mum of 95% orga­nic cot­ton and hoo­dies made of a mini­mum of 85% orga­nic cot­ton. A small pro­por­ti­on of recy­cled poly­es­ter is also used in the jumpers.

HEDO­NE works with a Dutch part­ner to print the uni­que designs on the clo­thes. Here, the designs are manu­al­ly prin­ted on the clo­thes using the screen­print pro­cess. The stu­dio uses water-based inks for this, which have a much smal­ler envi­ron­men­tal impact that plas­t­i­sol inks, for example.

Final­ly, the HEDO­NE coll­ec­tion also has the OEKO-Tex Stan­dard 100 cer­ti­fi­ca­te. This cer­ti­fi­ca­te gua­ran­tees that no che­mi­cals are pre­sent in the final pro­duct. So the clo­thes are com­ple­te­ly safe to wear!

Clo­thes that con­sist of a mono-mate­ri­al are easier to recy­cle, i.e. the gar­ment con­sists of only one mate­ri­al. So jum­pers and T‑shirts made of 100% cot­ton are cir­cu­lar becau­se they can be recy­cled after use.

In prin­ci­ple, orga­nic cot­ton is even biode­gra­da­ble, howe­ver, this does not app­ly to the HEDO­NE coll­ec­tion as it also con­ta­ins che­mi­cal inks and dyes.

The HEDO­NE coll­ec­tion and prints are desi­gned in Rot­ter­dam. The clo­thes are pro­du­ced by a part­ner with pro­duc­tion work­shops in Ban­gla­desh and Chi­na, after which the designs are prin­ted in the print stu­dio in the Net­her­lands. So the garm­ents do tra­vel a long distance to get to you. 

To redu­ce their envi­ron­men­tal impact, HEDO­NE’s pro­duc­tion part­ner does off­set all their CO2 emis­si­ons. The com­pa­ny off­sets emis­si­ons from pro­duc­tion and all trans­port to the Net­her­lands. HEDO­NE may have a long sup­p­ly chain, but this way it is still CO2 neu­tral!

HEDO­NE uses no ani­mal mate­ri­als in their coll­ec­tion and is the­r­e­fo­re com­ple­te­ly vegan. In fact, the brand is PETA appro­ved vegan! (Peo­p­le for the Ethi­cal Tre­at­ment of Animals)

HEDO­NE makes street­wear with a strong social mis­si­on. The brand not only makes ethi­cal clot­hing, but also helps Rot­ter­dam youths avo­id the drug milieu. 

The clot­hing coll­ec­tion con­sists of basics with fun prints, for men and women. The T‑shirts, jum­pers, track suits and sweat­pants are available in dif­fe­rent colours, always prin­ted with the HEDO­NE logo and colourful designs.

HEDO­NE is trans­pa­rent becau­se they dis­c­lo­sed to COSH! all pro­duc­tion part­ners. The brand also pro­vi­des a lot of infor­ma­ti­on about their own orga­ni­sa­ti­on and ope­ra­ti­ons through its website.