Iah

Behind the Iah brand is Sonia, a young woman who, after leaving two degre­es, deci­ded to beco­me self-employed to under­ta­ke this small life project. 

Sonia wor­ks toget­her with her col­le­ague and seam­s­tress Yadi­ra. Yadi­ra is passi­ona­te abo­ut the natu­ral, the sim­ple and the beauti­ful. Yadi­ra cares abo­ut design, art and fashi­on, and toget­her they cre­ate unique and cre­ati­ve pieces with the­ir own sewing mac­hi­nes in Valencia. 

Yadi­ra lear­ned to sew, embro­ider and knit by hand from a very young age, but it was­n’t until 10 years later that she star­ted making dre­sses for her and her best fri­en­d’s gra­du­ati­on cere­mo­ni­es; from then on she coul­d­n’t stop. For 10 more years, she kept her pro­fe­ssi­onal care­er and dre­s­sma­king in tan­dem, until final­ly, after meeting Iah Brand, she deci­ded to make dre­s­sma­king her main job.

Iah gar­ments are made with cer­ti­fi­ed orga­nic cot­ton, avo­iding the use of toxic sub­s­tan­ces such as petroc­he­mi­cal pes­ti­ci­des, fer­ti­li­sers and insec­ti­ci­des, res­pec­ting the ear­th and saving water.

For the pro­duc­ti­on of orga­nic cot­ton, non-tran­sge­nic seeds are used, meaning that they have not been gene­ti­cal­ly modi­fi­ed, and by being free of toxic resi­du­es, the gar­ment is more res­pec­t­ful of your skin, being sof­ter and more breathable.

In addi­ti­on, orga­nic cot­ton bene­fits everyo­ne: from the far­mer, to the desig­ner and manu­fac­tu­rer, to the con­su­mer, as they are not expo­sed to the inha­la­ti­on of hig­hly toxic products. 

Some Iah pro­duc­ts are hig­hly recy­cla­ble. This is beca­use they are mono-mate­ri­al, i.e. they are made of 100% of one type of fibre, as is the case with 100% cot­ton garments.

Howe­ver, some gar­ments con­ta­in a small per­cen­ta­ge of elas­ta­ne, a fibre that is used to give gre­ater elas­ti­city and com­fort to the gar­ments. This elas­ta­ne mixed with cot­ton makes it dif­fi­cult to recy­cle garments. 

Las­tly, at Iah they take envi­ron­men­tal impact into acco­unt, and for this reason they do not was­te any fabric scraps. Lef­to­ver fabrics are kept to cre­ate new products.

Iah has a very short pro­duc­ti­on line!

All the gar­ments are made local­ly in Valen­cia. In addi­ti­on, all the­ir sup­pli­ers are nati­onal, and in par­ti­cu­lar, the­ir fabric sup­pli­ers are also from Valencia. 

Iah uses cot­ton for all its clot­hes, so you won’t find any clot­hes made from ani­mal mate­ri­als such as wool or leat­her – good news for ani­mal lovers! 

Iah manu­fac­tu­res in small quan­ti­ti­es and in limi­ted num­bers. In addi­ti­on, they design and make all the­ir gar­ments local­ly, and with the best possi­ble mate­ri­als, in order to offer a hig­her quality and dura­bi­lity of the garments. 

The­ir cre­ati­ve and colo­ur­ful desig­ns are made in such a way that you can com­bi­ne the­ir clot­hes with an infi­ni­te num­ber of gar­ments and styles. You can com­bi­ne Iah’s clot­hes with a pair of tra­iners to go to a ska­te­park or to go to an event with some nice shoes.

Iah is a tran­s­pa­rent brand!

COSH! was able to talk to the foun­der of the brand, and they pro­vi­ded us with infor­ma­ti­on abo­ut whe­re they make the­ir pro­duc­ts, the names of the­ir sup­pli­ers and even showed us the­ir cer­ti­fi­ca­tes. They also publi­cly dis­clo­se the names of the­ir col­la­bo­ra­tors on the­ir website.