Iah

Behind the Iah brand is Sonia, a young woman who, after lea­ving two degrees, deci­ded to beco­me self-employ­ed to under­ta­ke this small life project. 

Sonia works tog­e­ther with her col­le­ague and seam­stress Yadi­ra. Yadi­ra is pas­sio­na­te about the natu­ral, the simp­le and the beau­tiful. Yadi­ra cares about design, art and fashion, and tog­e­ther they crea­te uni­que and crea­ti­ve pie­ces with their own sewing machi­nes in Valencia. 

Yadi­ra lear­ned to sew, embro­ider and knit by hand from a very young age, but it was­n’t until 10 years later that she star­ted making dres­ses for her and her best fri­en­d’s gra­dua­ti­on cere­mo­nies; from then on she could­n’t stop. For 10 more years, she kept her pro­fes­sio­nal care­er and dress­ma­king in tan­dem, until final­ly, after mee­ting Iah Brand, she deci­ded to make dress­ma­king her main job.

Iah garm­ents are made with cer­ti­fied orga­nic cot­ton, avo­i­ding the use of toxic sub­s­tances such as petro­che­mi­cal pesti­ci­des, fer­ti­li­sers and insec­ti­ci­des, respec­ting the earth and saving water.

For the pro­duc­tion of orga­nic cot­ton, non-trans­ge­nic seeds are used, mea­ning that they have not been gene­ti­cal­ly modi­fied, and by being free of toxic resi­dues, the gar­ment is more respectful of your skin, being sof­ter and more breathable.

In addi­ti­on, orga­nic cot­ton bene­fits ever­yo­ne: from the far­mer, to the desi­gner and manu­fac­tu­rer, to the con­su­mer, as they are not expo­sed to the inha­la­ti­on of high­ly toxic products. 

Some Iah pro­ducts are high­ly recy­clable. This is becau­se they are mono-mate­ri­al, i.e. they are made of 100% of one type of fib­re, as is the case with 100% cot­ton garments.

Howe­ver, some garm­ents con­tain a small per­cen­ta­ge of elas­t­a­ne, a fib­re that is used to give grea­ter ela­s­ti­ci­ty and com­fort to the garm­ents. This elas­t­a­ne mixed with cot­ton makes it dif­fi­cult to recy­cle garments. 

Last­ly, at Iah they take envi­ron­men­tal impact into account, and for this reason they do not was­te any fabric scraps. Lef­to­ver fabrics are kept to crea­te new products.

Iah has a very short pro­duc­tion line!

All the garm­ents are made local­ly in Valen­cia. In addi­ti­on, all their sup­pli­ers are natio­nal, and in par­ti­cu­lar, their fabric sup­pli­ers are also from Valencia. 

Iah manu­fac­tures in small quan­ti­ties and in limi­t­ed num­bers. In addi­ti­on, they design and make all their garm­ents local­ly, and with the best pos­si­ble mate­ri­als, in order to offer a hig­her qua­li­ty and dura­bi­li­ty of the garments. 

Their crea­ti­ve and colourful designs are made in such a way that you can com­bi­ne their clo­thes with an infi­ni­te num­ber of garm­ents and styl­es. You can com­bi­ne Iah’s clo­thes with a pair of trai­ners to go to a skate­park or to go to an event with some nice shoes.

Iah is a trans­pa­rent brand!

COSH! was able to talk to the foun­der of the brand, and they pro­vi­ded us with infor­ma­ti­on about whe­re they make their pro­ducts, the names of their sup­pli­ers and even show­ed us their cer­ti­fi­ca­tes. They also publicly dis­c­lo­se the names of their col­la­bo­ra­tors on their website.