Seed

Seed Eyewe­ar is pro­ud to embody a com­mit­ment to ethi­cal craf­t­sman­ship. The­ir fra­mes are meti­cu­lo­us­ly han­d­craf­ted in Bel­gi­um in the­ir own ate­li­er, and all mate­ri­als are sour­ced from Fran­ce and Bel­gi­um. They take pri­de in uphol­ding the hig­hest stan­dar­ds of wor­k­pla­ce prac­ti­ces, ensu­ring that all manu­fac­tu­rers, as part of the­ir ​“Made in Euro­pe” ethos, stric­tly adhe­re to EU regulations. 

Seed embra­ces a con­s­ci­ous ethos by uti­li­zing wood and recy­cled plas­tic to mini­mi­ze envi­ron­men­tal impact. Cer­ti­fi­ed natu­ral mate­ri­als are inte­gral to Seed’s manu­fac­tu­ring pro­cess, ste­ering away from petroc­he­mi­cals and mining. The brand is com­mit­ted to a che­mi­cal-free appro­ach, eli­mi­na­ting toxic sub­s­tan­ces from the­ir pro­duc­ti­on line. Recy­cled paper and car­d­bo­ard are used for the­ir cases and tran­s­por­ta­ti­on boxes.

Beyond the eyewe­ar, Seed exten­ds its sus­ta­ina­bi­lity prac­ti­ces to its shop/​atelier in Bel­gi­um, cons­truc­ted from recy­cled mate­ri­als sour­ced from Rotor Decons­truc­ti­on. The brand recy­cles all water used in lens cut­ting and ensu­res zero was­te in pro­duc­ti­on by sen­ding was­te back to the plas­tic fac­tory for reuse. The use of wood from the forest in Bru­ssels resul­ts in eyewe­ar that pro­du­ces 58 times less CO2 than a low-cost plas­tic fra­me impor­ted from Chi­na, as measu­red by a sus­ta­ina­ble con­sul­ting ser­vi­ce cal­led Polygones.

Seed acti­vely con­tri­bu­tes to the cir­cu­lar eco­nomy by incor­po­ra­ting recy­cled plas­tic into the­ir eyewe­ar. They recy­cle 100% of the water used in the lens cut­ting pro­cess and the return of pro­duc­ti­on was­te to the plas­tic fac­tory for reuse, keeping it out of lan­d­fil­ls. All mate­ri­als used are easily recy­cla­ble, and Seed enco­ura­ges cus­to­mers to recog­ni­ze the value in the­ir old, bro­ken, or out­da­ted gla­sses. They offer the­se pieces a second life by pro­vi­ding recy­cling and repa­ir services.

Seed pro­ud­ly main­ta­ins a short and loca­li­zed sup­ply cha­in, emp­ha­si­zing the exclu­si­vity of the­ir eyewe­ar pro­duc­ti­on in Bel­gi­um. The wood, sour­ced from Bru­ssels’ Soni­an Forest, and recy­cled plas­tic, deri­ved from Bru­ssels’ was­te, reflect the bran­d’s com­mit­ment to sour­cing mate­ri­als clo­se to home. Len­ses from Fran­ce add anot­her layer to the Euro­pe­an-based sup­ply network.

To fur­t­her redu­ce envi­ron­men­tal impact, Seed employs bike tran­s­por­ta­ti­on wit­hin the sup­ply cha­in. This cho­ice not only sup­ports sus­ta­ina­bi­lity but also ensu­res that Seed’s eyewe­ar reac­hes its des­ti­na­ti­on with mini­mal tran­s­por­ta­ti­on emissions.

The brand does not use any ani­mal deri­ved pro­duc­ts, the­ore­ti­cal­ly making it Vegan.

Seed Eyewe­ar is synonymo­us with slow fashi­on, han­d­craf­ting time­less desig­ns that endu­re beyond tren­ds. With an in-house pro­duc­ti­on appro­ach, each fra­me is built for lon­ge­vity, devo­id of weak com­po­nents. Seed’s com­mit­ment exten­ds fur­t­her, offe­ring free repa­irs and main­te­nan­ce, ensu­ring your eyewe­ar stan­ds the test of time.

The brand pro­vi­ded COSH! with deta­iled infor­ma­ti­on regar­ding the­ir pro­ce­sses, inclu­ding lin­ks of mate­ri­al sour­ced, tran­s­por­ta­ti­on, everyt­hing. The­ir tran­s­pa­ren­cy in naming all the­ir sour­ces and pro­vi­ding lin­ks reassu­res us of the ethi­cal and con­s­ci­ous natu­re of the­ir enti­re sup­ply chain.