Thought

In Chi­na, Tho­ug­ht col­lec­ts all the mate­ri­als from pro­du­cers with whom they have wor­ked from the very begin­ning. Main­ta­ining good rela­ti­on­ships with the­se part­ners is extre­mely impor­tant for the brand. For COSH!, the long-stan­ding and well-foun­ded rela­ti­on­ship is also a sign of fair coope­ra­ti­on. All col­lec­ti­ons are also made in Chi­na. Beca­use everyt­hing is pro­du­ced in the same coun­try, Tho­ug­ht avo­ids unne­ce­ssary tran­s­port. To ensu­re good wor­king con­di­ti­ons, they have each fac­tory sign the­ir code of con­duct. They are tran­s­pa­rent abo­ut the efforts they put into ethi­cal sour­cing and pro­duc­ti­on on the­ir web­si­te, pro­vi­ding con­su­mers with reassurance.

Tho­ug­ht is dedi­ca­ted to envi­ron­men­tal sus­ta­ina­bi­lity, focu­sing exclu­si­vely on natu­ral, recy­cled, and rela­ti­vely sus­ta­ina­ble mate­ri­als to mini­mi­ze envi­ron­men­tal impact whi­le ensu­ring maxi­mum quality. The­ir fabric assort­ment inclu­des mainly orga­nic cot­ton (with unve­ri­fi­ed GOTS cer­ti­fi­ca­ti­on and Fair­tra­de cla­ims), fol­lowed by bam­boo, wool, Eco­ve­ro vis­co­se, Ten­cel lyo­cell, recy­cled nylon, recy­cled polyes­ter, Modal, Seacell (cla­imed to be 100% biode­gra­da­ble), and hemp- all in an order of decre­asing quan­ti­ti­es. The GOTS cer­ti­fi­ca­ti­on would assu­re us of sus­ta­ina­bly sour­ced mate­ri­als. The brand com­ple­tely avo­ids plas­tic pac­ka­ging, but does not spe­cify the alter­na­ti­ve mate­ri­als used. They also emp­ha­si­ze the use of Azo-free ink, avo­iding toxic che­mi­cals in the­ir garments. 

Tho­ug­ht is acti­vely enhan­cing its cir­cu­lar fashi­on efforts by ensu­ring many gar­ments are made from mono-mate­ri­als, making them recy­cla­ble. They’ve also esta­bli­shed a sig­ni­fi­cant part­ner­ship with a cha­rity focu­sed on impro­ving con­di­ti­ons wit­hin the texti­le indus­try and aiding in the recy­cling of pre-loved clot­hing. This part­ner­ship not only faci­li­ta­tes clot­hing dona­ti­ons but also sup­ports pro­jec­ts that aim to bet­ter the lives of wor­kers thro­ug­ho­ut the texti­le pro­duc­ti­on cha­in, fur­t­he­ring Tho­ug­h­t’s com­mit­ment to ethi­cal and cir­cu­lar fashi­on practices.

Tho­ug­h­t’s appro­ach to mini­mi­zing tran­s­port emi­ssi­ons is stra­te­gic, with both sour­cing and pro­duc­ti­on loca­li­zed wit­hin Chi­na. This alig­n­ment allows the brand to redu­ce the envi­ron­men­tal impact typi­cal­ly asso­ci­ated with long-dis­tan­ce tran­s­por­ta­ti­on, des­pi­te its headqu­ar­ters being in the UK. This clo­se proxi­mity of sour­cing and pro­duc­ti­on sites faci­li­ta­tes more effi­ci­ent logis­tics and poten­ti­al­ly smal­ler car­bon foot­print for the sup­ply cha­in. We would still like to know what tran­s­por­ta­ti­on met­hods are used wit­hin the sup­ply chain. 

Tho­ug­ht emp­ha­si­zes its com­mit­ment to ani­mal wel­fa­re, asser­ting that none of its col­lec­ti­ons invol­ve ani­mal tes­ting. The brand hig­hlig­h­ts that 96% of its pro­duc­ts are vegan, avo­iding the use of ani­mal mate­ri­als almost entirely. 

Tho­ug­ht cham­pi­ons slow fashi­on thro­ugh time­less design and excep­ti­onal quality. The­ir com­mit­ment to sus­ta­ina­bi­lity is evi­dent not just in the­ir dura­ble and stylis­ti­cal­ly endu­ring col­lec­ti­ons but also in the­ir edu­ca­ti­onal efforts. The brand acti­vely pro­vi­des wear and care tips to extend the lifes­pan of gar­ments, rein­for­cing a tho­ug­h­t­ful lifes­tyle among its cus­to­mers. Tho­ug­ht also enga­ges in com­mu­nity sup­port thro­ugh ini­ti­ati­ves like Tho­ug­h­t­ful Fri­day, whe­re they dona­te sales pro­ce­eds to cha­ri­ta­ble and envi­ron­men­tal causes, showca­sing a res­pon­si­ble appro­ach to fashi­on and com­mu­nity engagement.

Whi­le Tho­ug­ht sets a com­men­da­ble exam­ple in tran­s­pa­ren­cy con­cer­ning the­ir mate­ri­als and sus­ta­ina­ble prac­ti­ces, the­re is room for fur­t­her cla­rity regar­ding the­ir pro­duc­ti­on and sour­cing faci­li­ti­es on the web­si­te. Pro­vi­ding deta­iled infor­ma­ti­on abo­ut whe­re and how the­ir pro­duc­ts are made would enhan­ce con­su­mer trust and align with the­ir com­mit­ment to open­ness and ethi­cal operations.