Julahas

• India

The pro­duc­ts of JULA­HAS are han­d­craf­ted by skil­led arti­sans in India. The com­pany pro­vi­des fair and con­sis­tent work, whi­le sup­por­ting tra­di­ti­onal craf­ts and com­mu­ni­ti­es that are thre­ate­ned by indus­tri­ali­sa­ti­on. Arti­sans are guaran­te­ed a regu­lar inco­me clo­se to the­ir homes, and all part­ners sha­re the same valu­es, inclu­ding a com­mit­ment to the pro­hi­bi­ti­on of child labo­ur. 
JULA­HAS is par­ti­cu­lar­ly focu­sed on empowe­ring women and pro­mo­ting equ­al oppor­tu­ni­ti­es for all.
For the sil­ver bro­oc­hes, the com­pany col­la­bo­ra­tes with a Fair Tra­de orga­ni­sa­ti­on, Her Futu­re Coali­ti­on. 
The con­nec­ti­on with the arti­sans is direct, ensu­ring clo­se and tran­s­pa­rent cooperation.

Mate­ri­als

• Hima­layan wool 
• Forest Silk
• cot­ton

The com­pany focu­ses on natu­ral and local­ly sour­ced mate­ri­als from com­mu­ni­ti­es, hel­ping to mini­mi­se its eco­lo­gi­cal foot­print. Natu­ral mate­ri­als are biode­gra­da­ble and more sus­ta­ina­ble in ter­ms of reso­ur­ce extrac­ti­on. Con­sis­tent quality is ensu­red thro­ugh regu­lar reports on the mate­ri­al com­po­si­ti­on of the pro­duc­ts. 
One of JULA­HAS’ sup­pli­ers is Wool­mark-cer­ti­fi­ed. Addi­ti­onal­ly, some of the cot­ton and wool sup­pli­ers are orga­nic-cer­ti­fi­ed or col­la­bo­ra­te with far­ming com­mu­ni­ti­es, ensu­ring a con­nec­ted and tran­s­pa­rent pro­duc­ti­on cha­in. 
Tra­di­ti­onal wooden hand­lo­oms and sewing mac­hi­nes are used in the pro­duc­ti­on pro­cess, redu­cing ener­gy consumption.

Pac­ka­ging

Wit­hin the sup­ply cha­in, pro­duc­ts are pac­ka­ged in poly bags and car­tons. Cus­to­mers rece­ive each pro­duct in a reusa­ble fabric bag, which can be repur­po­sed, sup­por­ting more sus­ta­ina­ble pac­ka­ging practices.

Water Usa­ge & Chemicals

The fibres are dyed using AZO-free che­mi­cal dyes. If you’re inte­res­ted in under­stan­ding the impact of texti­le dye­ing on glo­bal water pol­lu­ti­on, you can read more in this arti­cle.

The com­pany part­ners with Grow-Tre­es, plan­ting a tree for every pur­c­ha­se made. After the pur­c­ha­se, cus­to­mers rece­ive an E‑Tree Cer­ti­fi­ca­te with a unique code, allowing them to see the exact loca­ti­on of the tree. 
Grow-Tre­es is a soci­al enter­pri­se dedi­ca­ted to empowe­ring women, pro­tec­ting the envi­ron­ment, and deve­lo­ping rural com­mu­ni­ti­es. By plan­ting tre­es, the orga­ni­sa­ti­on not only cre­ates employment oppor­tu­ni­ti­es for women in vil­la­ges but also con­tri­bu­tes to cli­ma­te regu­la­ti­on and impro­ves soil quality. The­se ini­ti­ati­ves bene­fit far­ming com­mu­ni­ti­es in the long term, enhan­cing the­ir live­li­ho­ods and more sustainability.

Cir­cu­lar pro­duct design

• The com­pany focu­ses pri­ma­rily on 100% natu­ral mono-mate­ri­als, which faci­li­ta­tes recyclability. 
• Cus­to­mers can find com­pre­hen­si­ve care and repa­ir ins­truc­ti­ons on the JULA­HAS web­si­te. The­se tips expla­in how to wash and sto­re the pro­duc­ts cor­rec­tly and how to repa­ir them if nece­ssary. A cle­ar step-by-step video guide shows how thre­ads that have been pul­led out can be pro­fe­ssi­onal­ly pul­led back in.

Cir­cu­lar busi­ness models

• JULA­HAS sup­ports its cus­to­mers with repa­ir requ­es­ts by pro­vi­ding addi­ti­onal but­tons or pat­c­hes. The label also offers a Re-NEW Men­ding Kit in its onli­ne store. 
• JULA­HAS does not have a tra­di­ti­onal take-back sys­tem, but acti­vely pro­mo­tes the #BTS (Buy, Sell, Tra­de) con­cept wit­hin its com­mu­nity via its Face­bo­ok platform.

JULA­HAS focu­ses on cir­cu­la­rity by manu­fac­tu­ring dura­ble pro­duc­ts from natu­ral mate­ri­als and inte­gra­ting tra­di­ti­onal craft tec­h­niqu­es into pro­duc­ti­on. The high quality of the mate­ri­als and the abi­lity to wear and repa­ir pro­duc­ts in a vari­ety of ways exten­ds the­ir lifespan. 

Dis­tan­ce & com­plexity of the sup­ply chain

• Pro­duc­ti­on loca­ti­on: India
• The JULA­HAS stu­dio is loca­ted in Ams­tel­ve­en, Netherlands.

Tran­s­por­ta­ti­on

• The goods are ship­ped via bus and road tran­s­port, using ser­vi­ces such as Spe­ed Post India or DTDC.

• Silk
• Wool

Alt­ho­ugh the com­pany does not have a spe­ci­fic code of con­duct, the wool sup­pli­ers are trus­twor­t­hy sour­ces that are appro­ved by the gover­n­ment. 
One of the sup­pli­ers is Woolmark-certified. 

The com­pany cre­ates han­d­ma­de capes, kimo­nos, scar­ves, bel­ts, and other gar­ments, as well as acce­sso­ri­es. They aim to make the­ir pro­duc­ts as size-inde­pen­dent as possi­ble, allowing them to be adjus­ted or wrap­ped to fit the wearer. Each han­d­craf­ted piece gains its unique cha­rac­ter thro­ugh the use of tra­di­ti­onal wooden hand­lo­oms, ensu­ring that every item is dis­tin­ct and irreplaceable.

JULA­HAS col­la­bo­ra­tes with the tran­s­pa­ren­cy plat­form Reno­on, offe­ring a digi­tal Pro­duct Pass­port for each item. This ensu­res com­ple­te tran­s­pa­ren­cy regar­ding the pro­duc­ti­on pro­cess, pro­vi­ding deta­iled infor­ma­ti­on on whe­re the pro­duc­ts are made and who is invol­ved in the­ir creation.