The brand does not mention anything regarding the production facilities, or the ethical nature of the workplace practices. This makes it very hard for COSH! and the brand’s customers to understand their supply chain.
Frnch operates with the motto that the well-being of the planet must be reflected through the women they dress. The brand uses many materials ranging from natural to synthetic. For natural materials they use cotton, leather, and various types of wool. For synthetic and semi-synthetic they use polyester, polyamide, acrylic, viscose, and elastane. They claim that for their 2021 collection they have shifted to a more sustainable material repertoire, using more of the natural materials. They also replaced some synthetic materials by more sustainable alternatives such as Ecovero Viscose - which is produced from wood pulp from sustainably managed forests and uses less water compared to its conventional alternative. They also use more Lyocell, which is a biodegradable and non-toxic substitute for traditional viscose.
They also claim to work with a pre-order scheme to create as little surplus as possible. This surplus is then used to make limited edition smaller complimentary pieces for their collection.
They however, do not mention their water/chemical use policies, or their packaging materials.
Frnch attempts to have a circular business model by taking back all clothes (not just those from the brand) to sort and send the clothes to recycling. They incentivize this by providing 20% discount for each clothing deposit. That being said, Frnch has many materialblend garments, which are very difficult to recycle at the end of use, so the brand has a long way to go in terms of circularity.
Frnch does not provide any details regarding their production facilities or suppliers, making the length of their supply chain unverifiable. The brand also does not mention their transportation methods, which makes a huge difference to the brand’s emissions regardless of the length of the supply chain.
This brand uses leather and various types of wool, but does not mention any specifics of how the materials are sourced. Leather could be a by-product of the meat industry, and the wool can be sourced without killing the animal (however cruelty free is not guaranteed), but none of this can be verified without more details.
Frnch creates timeless pieces in a mixture of prints and popping colours. They encourage women to shine and stand out. The brand also provides a maintenance guide to keep the clothes in use for longer, however these aren’t specific to each material. We have no information regarding the quality of the materials as well, as we do not know where they are sourced from.
This brand has a very long way to go regarding transparency. They provide the materiality in each product description, but do not give any specifics of where they are sourced from or where the garment is manufactured. They also claim to use a pre-order scheme, but also mention in the product description that any order placed before 1pm is prepared and shipped on the same day, which is contradictory. The website also isn’t user-friendly for English speakers despite them giving an option to view the website in English, which makes it difficult for customers to verify the brand’s sustainability related actions. They could also provide more information about packaging materials and transportation methods. More transparency not only gives the brand credibility with their customers, but also helps us reflect their sustainability efforts better.
Zaključak
Are you looking for chic, French style clothing to make you stand out? Look no further than Frnch.
