Reformation Bridal

For the most beautiful bride – in every way

Being naked is the #1 most sus­tainable opti­on, we ​‘re #2.
In other words: walk around naked. Or choo­se Refor­ma­ti­on.

We would­n’t advi­se you to appear naked at a wed­ding. That day the atten­ti­on should go to the bri­de. If you want to shi­ne, Refor­ma­ti­on Bridal has the pret­tie­st dres­ses and most ele­gant jump­suits for you.

Are you a bri­de to be? And don’t you have any­thing to wear yet? Refor­ma­ti­on Bridal also makes beau­tiful (and sss­s­s­se­xy) wed­ding dresses!

Reformation?

Refor­ma­ti­on star­ted in 2009 and is an Ame­ri­can brand that – duh! – makes eco­lo­gi­cal­ly respon­si­ble clot­hing.

Refor­ma­ti­on designs for real women. The desi­gners think about how and when women will be wea­ring their dres­ses and – not unim­portant­ly – how the­se garm­ents can be recy­cled after­wards. Awe­so­me!

Tha­t’s why Refor­ma­ti­on devi­des its clot­hing into five cate­go­ries, based on the mate­ri­als they use to make it:

- All stars: natu­ral, rapidly rene­wa­ble and reusable fibres 

- Better than most: main­ly recy­cled or natu­ral fibres

- Could be bet­ter: bet­ter than the most used fibres, but not innovative

- Don’t use unless cer­ti­fied: raw mate­ri­als with a cer­ti­fi­ca­te as pro­of of ani­mal wel­fa­re, orga­nic ori­gin or traceability.

- Eeww, never: less than 10% of the raw materials

The goal is to make 75% of all Refor­ma­ti­on clot­hing with raw mate­ri­als from the A and B cate­go­ry.

Eco: from needle to thread?

Refor­ma­ti­on uses Ten­cel™ Lyo­cell, Ten­cel™ X REFI­BRA™, vis­co­se (from sus­tainable forestry), Ten­cel™ Modal, linen, recy­cled cot­ton, orga­nic cot­ton, Reco­ver® (new yarn from tex­ti­le was­te), Eco­nyl® (recy­cled nylon), recy­cled cash­me­re, alpa­ca wool, vin­ta­ge and dead­stock (unworn vin­ta­ge, old stock or fabric who­se ori­gin is unknown).

The brand com­mu­ni­ca­tes open­ly about the use of its raw mate­ri­als and clo­se­ly moni­tors its pro­duc­tion process.

Refor­ma­ti­on wants to redu­ce the use of harmful pro­ducts. Way to go! 

A great place to work?

Refor­ma­ti­on’s manage­ment team con­sists of 75% women or peo­p­le from under-repre­sen­ted groups. Yeah!

The brand designs and pro­du­ces most of its exclu­si­ve (and often limi­t­ed) coll­ec­tions in down­town City of Angels (Los Ange­les): no less than 79% of the pro­duc­tion takes place in the USA. The rest of their clot­hing is made in low-wage count­ries, but the­re Refor­ma­ti­on stri­ves to pay workers and mer­chants the mini­mum wage.

Overall / Short

Clean and beau­tiful. Exclu­si­ve and luxu­rious. And sui­ta­ble for real women who want to shi­ne at a wed­ding, eit­her as a bri­de or as a guest.