Ganni

Gan­ni works with seve­ral manu­fac­tu­ring part­ners to pro­du­ce their clo­thes. The­se part­ners and sup­pli­ers include Por­tu­gal, Spain, Ita­ly, India, Bul­ga­ria, Tur­key, Chi­na and Greece.

Gan­ni takes seve­ral steps to ensu­re their coll­ec­tions are ethi­cal­ly pro­du­ced. They are for exam­p­le, a mem­ber of B‑corp. This is an orga­ni­sa­ti­on that helps com­pa­nies build ethi­cal and fair pro­duc­tion chains.

In addi­ti­on, Gan­ni is also a mem­ber of the Fair Wear Foun­da­ti­on. This orga­ni­sa­ti­on moni­tors working con­di­ti­ons in fac­to­ries and work­shops. As Gan­ni recent­ly beca­me a mem­ber, the results of the ​‘brand per­for­mance check’ are not yet known.

Final­ly, the Danish brand uses many cer­ti­fied mate­ri­als, inclu­ding GOTS-cer­ti­fied orga­nic cot­ton. This label audits not only the use of che­mi­cals, but also checks the working con­di­ti­ons in the pro­duc­tion process.

Sin­ce 2020, Gan­ni has published an annu­al sus­taina­bi­li­ty report in which the brand has deve­lo­ped various goals. This report also shows the pro­gress made, inclu­ding on aspects such as their CO2 emis­si­ons, mate­ri­al use and gen­der equality.

Gan­ni uses many dif­fe­rent mate­ri­als in their coll­ec­tion, sus­tainable and less sus­tainable ones. Their sus­taina­bi­li­ty report does show that the brand is actively working to move towards more sus­tainable mate­ri­als. For ins­tance, they ban­ned lea­ther from the fashion coll­ec­tion in 2021, and it is a goal to use only sus­tainable alter­na­ti­ves to cot­ton, vis­co­se, and poly­es­ter mate­ri­als by 2023. 

Curr­ent­ly, more than half of all mate­ri­als used are natu­ral, inclu­ding orga­nic cot­ton, cot­ton, wool and lea­ther. 39% Of the mate­ri­als are syn­the­tic such as poly­es­ter, elas­t­a­ne, poly­ami­de and recy­cled poly­es­ter. In addi­ti­on, Gan­ni also uses vis­co­se, lyo­cell and Ten­cel.

When it comes to pack­a­ging mate­ri­als, Gan­ni also wants to redu­ce their impact. That is why the brand works tog­e­ther withRePack. This way, all online orders are ship­ped in reusable pack­a­ging.

Gan­ni’s clo­thes are not always very recy­clable. Mixing dif­fe­rent mate­ri­als in one gar­ment com­pli­ca­tes the recy­cling pro­cess. The brand does want to beco­me more cir­cu­lar and the­r­e­fo­re incre­asing­ly uses recy­cled mate­ri­als such as GRS cer­ti­fied wool, cot­ton and poly­es­ter (Glo­bal Recy­cling Standard).

Cus­to­mers can also come to Gan­ni to bring in their old clo­thes. The brand has seve­ral coll­ec­tion points in Swe­den and the UK. Gan­ni then also wants to enable the sale of second-hand clo­thes in their shops and webshop.

In doing so, Gan­ni has a pro­ject to work out the recy­cling of clo­thes and pro­duc­tion was­te. Curr­ent­ly, howe­ver, only pro­duc­tion was­te is recy­cled into new Gan­ni designs.

Gan­ni does not have a short pro­duc­tion chain. The brand works with more than 115 pro­du­cers across more than 10 count­ries. Some pro­duc­tion takes place in the Euro­pean Uni­on, for exam­p­le in Por­tu­gal, Spain and Ita­ly. Howe­ver, most of the clo­thes are made in Chi­na, Tur­key and India.

Various ani­mal mate­ri­als are used in the Gan­ni coll­ec­tion. The brand does want to ensu­re that the­se mate­ri­als are respectful of ani­mals and natu­re. The­r­e­fo­re, the brand has an exten­si­ve code of con­duct that included ani­mal wel­fa­re and main­ly uses cer­ti­fied mate­ri­als such as GOTS-cer­ti­fied silk and sheep and meri­no wool with the RWS label (Respon­si­ble Wool Standard).

The brand is also taking steps to use fewer mate­ri­als of ani­mal ori­gin. All lea­ther was ban­ned from the fashion coll­ec­tion in 2021 and will also be remo­ved from the access­ories and foot­wear coll­ec­tion in 2023. The mate­ri­al will be repla­ced by vegan alter­na­ti­ves such as Mylo and Vegea lea­ther. The­se are syn­the­tic lea­thers made from plant-based mate­ri­als such as fun­gi and gra­pe waste.

Gan­ni is also taking steps in the right direc­tion when it comes to slow fashion. The brand no lon­ger works with sea­so­nal coll­ec­tions, but releases seve­ral new designs throug­hout the year. This way, pro­duc­tion is spread out more and in smal­ler quan­ti­ties.

Gan­ni also wants to extend the life of their pro­ducts by offe­ring main­ten­an­ce tips and a repair ser­vice. As the brand has many dif­fe­rent sale points, this repair ser­vice is not yet available everywhere.

You can bring in your old Gan­ni clo­thes at one of the coll­ec­tion points. The brand is explo­ring the pos­si­bi­li­ties of coll­ec­ting and sel­ling second hand clo­thes in their shops or web­shop. This shows that the clo­thes have a long lifespan!

In addi­ti­on, Gan­ni also has a ren­tal ser­vice. Through the Gan­ni Repeat plat­form, you can easi­ly rent clo­thes, ide­al for spe­cial occasions!

Gan­ni has been working hard on their sus­taina­bi­li­ty sin­ce 2020, inclu­ding map­ping their sup­p­ly chain. This also ensu­res that the brand impro­ves its trans­pa­ren­cy by dis­clo­sing their manufacturers. 

So, the brand scores pret­ty well in terms of trans­pa­ren­cy as they dis­c­lo­sed much of their sup­pli­ers and manu­fac­tu­r­ers. The brand also pro­vi­des a lot of infor­ma­ti­on about their used mate­ri­als and cer­ti­fi­ca­tes.