Poppy Field

The fabrics used by Pop­py Field are made in Indo­ne­sia and then brought to their own work­shop in Bali. The brand works with local com­mu­ni­ties to crea­te jobs and revi­ve tex­ti­le craft­sman­ship. For the knit­wear coll­ec­tion, Pop­py Field col­la­bo­ra­tes with Ita­li­an and Bel­gi­an manu­fac­tu­r­ers.

Pop­py Field col­la­bo­ra­tes with the non-pro­fit orga­ni­sa­ti­on Bali WISE to train and men­tor young women. In this way, the brand helps com­bat pover­ty in Indo­ne­sia and deve­lop sus­tainable com­mu­ni­ties.

Pop­py Field uses a varie­ty of mate­ri­als in their coll­ec­tion. Most of the­se are natu­ral mate­ri­als such as cot­ton, linen, vis­co­se and wool. For seve­ral years, the brand has been using cot­ton that has the BCI label (Bet­ter Cot­ton Initia­ti­ve). This label ensu­res that the cot­ton is pro­du­ced with fewer che­mi­cals and in good social con­di­ti­ons. Pop­py Field now wants to switch to GOTS-cer­ti­fied cot­ton (Glo­bal Orga­nic Tex­ti­le Stan­dard). This cot­ton is orga­nic and pro­du­ced wit­hout che­mi­cals. This too audits social con­di­ti­ons in production.

In addi­ti­on, the tim­e­l­ess brand also uses vis­co­se eco­vero and cup­ro in their coll­ec­tion. Eco­vero is a sus­tainable vis­co­se from the manu­fac­tu­rer Lenzing. It is made from wood pulp that comes from sus­tain­ab­ly mana­ged forests and the­r­e­fo­re has the FSC label (Forest Ste­ward­ship Coun­cil). Lenzing uses a clo­sed-loop pro­duc­tion pro­cess to pre­vent the pos­si­ble release of chemicals. 

Cup­ro is made in a simi­lar way to vis­co­se, but using cot­ton scraps ins­tead of wood pulp. This is the­r­e­fo­re a sus­tainable mate­ri­al becau­se it’s made from recy­cled excess mate­ri­als. In doing so, Pop­py Field gua­ran­tees that this mate­ri­al too is pro­du­ced in a clo­sed loop.

Other natu­ral mate­ri­als in the Pop­py coll­ec­tion include linen, hemp, wool, mohair and soon the brand will add ramie to the coll­ec­tion. Yet, the­re are also some syn­the­tic mate­ri­als incor­po­ra­ted into the clo­thes. This is noti­ceable in the knit­wear coll­ec­tion, whe­re wool is com­bi­ned with acrylic and poly­ami­de.

Last­ly, Pop­py Field also takes other actions to impro­ve their sus­taina­bi­li­ty. The brand uses for ins­tancebiode­gra­da­ble pack­a­ging for all their ship­ments. Addi­tio­nal­ly, the brand col­la­bo­ra­tes with the local Bali­ne­se non-pro­fit orga­ni­sa­ti­on R.O.L.E. The orga­niza­ti­on stri­ves to pre­vent oce­an pol­lu­ti­on by land-based was­te. They do this part­ly by edu­ca­ting local peo­p­le and redu­cing the use of plastics

Pop­py Fiel­d’s clo­thes are most­ly made of mono-mate­ri­als. This means that only one mate­ri­al is used in a gar­ment. This makes the gar­ment easier to recy­cle after use. Becau­se most of the clo­thes are made of natu­ral mate­ri­als, the clo­thes have no risk of releasing micro­pla­s­tics when washed.

Unfort­u­na­te­ly, the knit­wear does con­tain syn­the­tic mate­ri­als. Howe­ver, this is neces­sa­ry to ensu­re the qua­li­ty of the knits. The com­bi­na­ti­on of natu­ral wool and syn­the­tic mate­ri­als such as poly­ami­de ensu­res that the clo­thes keep their shape. This mix is usual­ly easier to sepa­ra­te, and recy­cle, in a knit­ted gar­ment than in woven clot­hing. Knits also requi­re less fre­quent washing, which redu­ces the risk of micro­pla­s­tics.

Becau­se Pop­py Field doesn’t offer a repair ser­vice or second-hand sales, the brand is not ful­ly circular.

The coll­ec­tions are desi­gned at the Pop­py Field head­quar­ters in Paris. The woven fabrics are made in Indo­ne­sia, as is the clot­hing its­elf. Pop­py Field has its own pro­duc­tion stu­dio in Bali whe­re the clo­thes are sewn. The clo­thes then go to Paris for sale.

Theknit­ted jum­pers and car­di­gans are also desi­gned in Paris, then pro­du­ced in Euro­pe. Pop­py Field col­la­bo­ra­tes with an Ita­li­an spin­ning mill and a Bel­gi­an manu­fac­tu­rer for the knit­wear collections.

As men­tio­ned ear­lier, Pop­py Field uses shee­p’s wool and mohair in their knit­wear coll­ec­tion. The wool is sourced from Tur­key and South Afri­ca. To take ani­mal wel­fa­re into account, Pop­py uses mate­ri­als that have the RWS (Respon­si­ble Wool Stan­dard) and RMS (Respon­si­ble Mohair Stan­dard) labels. Read more about wol ani­mal wel­fa­re and the dif­fe­rent cer­ti­fi­ca­tes of wool in our blog.

Pop­py Field designs tim­e­l­ess fashion in a cheerful and colourful style. The brand draws inspi­ra­ti­on from Indo­ne­si­an cul­tu­re and natu­re. Both the men’s and women’s coll­ec­tions fol­low Pop­py Fiel­d’s reco­g­nisable bohe­mi­an style.

The French-Indo­ne­si­an brand fol­lows their own rhythm and releases a new coll­ec­tion only twice a year. The­se coll­ec­tions always con­sist of no more than 35 designs, and are also made in smal­ler quan­ti­ties. The clo­thes go into pro­duc­tion only after the various retail­ers place their orders. This way, Pop­py Field ensu­res that no excess stock is pro­du­ced.

Alt­hough Pop­py Field does pro­vi­de the count­ries whe­re the clo­thes are pro­du­ced, the brand is not very trans­pa­rent. Not much is known about the pro­du­cers them­sel­ves. Simi­lar­ly, litt­le is known about the pro­duc­tion work­shop in Indo­ne­sia. Con­se­quent­ly, it is not enti­re­ly clear in what social con­di­ti­ons the clo­thes are made.