Norm

The pro­duc­tion of the Norm trai­ners takes place enti­re­ly in Euro­pe, among others in Por­tu­gal, Ita­ly, France and Hun­ga­ry. Becau­se they are all loca­ted in Euro­pe, they also com­ply with the labour regu­la­ti­ons and laws that have been estab­lished by the Euro­pean Uni­on. So we can assu­me that the trai­ners are made in ethi­cal con­di­ti­ons.

The trai­ners con­sist of 90% recy­cled mate­ri­als, the tex­ti­le parts are 100% made of recy­cled poly­es­ter from 6 recy­cled PET bot­t­les per shoe. The soles are 70% recy­cled rub­ber and 30% fair­trade rub­ber. On the web­site, you can also read the CO2 emis­si­ons per shoe. This is about the mate­ri­als, but also about trans­port, pro­duc­tion, pack­a­ging and even the use of the shoe. 

Norm is a mem­ber of Tex­ti­le Exch­an­ge, with which they cal­cu­la­te the impact of their shoes. The impact of each pair of Norm trai­ners is 6,5 kg CO2eq, which is on avera­ge 80% lower than any other brand. Per pair of trai­ners that Norm sells, they plant two trees, which absorb on avera­ge 100 kg CO2eq per tree during their life. This shows that Norm is not even CO2-neu­tral, but CO2-negative!

Even the pack­a­ging is made from recy­cled mate­ri­als. For exam­p­le, the card­board boxes are recy­cled accor­ding to the stan­dards of the Ger­man RESY cer­ti­fi­ca­te and FSC cer­ti­fied (raw mate­ri­als from sus­tainable forestry). Also, the car­ri­er bag that Norm sells is made of 100% recy­cled polyester.

The manu­fac­tu­r­ers that Norm works with are also cer­ti­fied with the ISO 14001 qua­li­ty stan­dard for envi­ron­men­tal manage­ment (such as pro­per hand­ling of was­te water) and the Glo­bal Recy­cle Stan­dard (GRS), to ensu­re that the poly­es­ter is actual­ly made from recy­cled PET bottles. 

Nor­m’s enti­re sup­p­ly chain is map­ped on their web­site. All manu­fac­tu­r­ers and mate­ri­als are sourced from Euro­pe (Ita­ly, Roma­nia, France, and Por­tu­gal), ensu­ring that your pro­duct does not have to tra­vel a long way befo­re you buy it in the shop.

The trai­ners are made with an eye for qua­li­ty, the design is modern and tim­e­l­ess so you can enjoy them for lon­ger. At the moment the Norm coll­ec­tion con­sists of one design, that is available in dif­fe­rent colour varia­ti­ons. This way the trai­ner is also gen­der neu­tral, by which Norm con­tri­bu­tes to more inclu­si­ve­ness in socie­ty. This way ever­yo­ne can wear the shoes with pleasure.

Trans­pa­ren­cy gets a lot of atten­ti­on at Norm. For each part of the trai­ner, it is men­tio­ned which mate­ri­als have been used and whe­re each part was made. All manu­fac­tu­r­ers are lis­ted with infor­ma­ti­on about the com­pa­ny, the CO2 emis­si­ons and pos­si­ble cer­ti­fi­ca­tes. You can also find an over­view of the enti­re sup­p­ly chain on the website. 

The cost struc­tu­re of Norm can also be found on their web­site. With this they push their trans­pa­ren­cy a bit fur­ther, with which you can see how the pri­ce of the shoes is com­po­sed. Just like a full CO2 emis­si­on ana­ly­sis per shoe.