Are you like Claudia Borghi, the founder of Liquidflora, a true lover of makeup? Then you can probably imagine how desperate Claudia felt when she suddenly couldn’t stand the chemical ingredients in her trusted products. She then looked everywhere for products that might suit her, but they all contained at least one of the ingredients she was allergic to. Thus was born an idea to create cosmetics for herself and anyone who wanted to choose nature.
In 2012, she and her co-founders, Claudio and Valter, presented their first cosmetics line. This made the brand the first certified organic makeup producer in Italy. Meanwhile, you can turn to the brand for your natural blush, lipstick, eye pencil and foundation. Curious about the sustainability of these? We found out for you.
Packaging
Liquidflora’s packaging is made from plant-based bioplastic made from corn, grain, sugar or cellulose, among others, and is completely recyclable. The paper and cardboard used for the packaging, and the wood used for the eye and lip pencils carry the FSC label and come from a mix of recycled paper and paper from sustainably managed forests.
In addition, Liquidflora uses a refill system. The box of eye shadow, for example, can be kept. The empty eyeshadow can be easily clicked out of the box and replaced. Refills are cheaper, require less packaging, take up less space during transport and therefore also have a smaller carbon footprint.
Italy’s first certified organic makeup brand offers quality foundations, mascara, lipstick and eyeshadow, among others. Curious about these sustainable products? Then be sure to check out the outlets below.
