FYOB Brand

Lau­ra’s dream had always been to crea­te a pro­ject whe­re she could com­bi­ne sus­taina­bi­li­ty, social values and fashion. At 1.5m tall, a size out­side of ste­reo­ty­pes, she deci­ded to chall­enge social norms and crea­te FYOB BRAND in 2021, a brand that breaks beau­ty ste­reo­ty­pes. For FYOB, beau­ty is found in diversity.

Find Your Own Beau­ty, or FYOB, crea­tes gen­der­less garm­ents made ethi­cal­ly in Giro­na. Its main objec­ti­ve is that, through FYOB garm­ents, you feel com­for­ta­ble and con­fi­dent with yourself. 

FYOB is com­mit­ted to ethi­cal and fair trade pro­duc­tion, whe­re all workers have decent working con­di­ti­ons. Tha­t’s why the fac­to­ry whe­re most of its garm­ents are made is Fair Wear Foun­da­ti­on cer­ti­fied. In addi­ti­on, all the fabrics they work with are eco­lo­gi­cal, recy­cled and vegan, and they fol­low the zero was­te phi­lo­so­phy whe­re all the fabrics that are left over are used to crea­te new products. 

Want to know more about FYO­B’s level of sus­taina­bi­li­ty? Find out here.