This is Fred

This Is Fred is a luxu­ry unisex street­wear brand. Hand made in East Lon­don, each uni­que pie­ce is hand craf­ted to a supe­ri­or and exac­ting standard.
This Is Fred aes­the­tic is inspi­red by the con­ver­gen­ce of the strength and angu­la­ri­ty of archi­tec­tu­ral forms and the flui­di­ty of natu­ral sha­pes.
Each pie­ce is easy to wear due to their sim­ple color (whi­te, black,…) but will always pro­vi­de a dis­tinc­ti­ve and ori­gi­nal sty­le thanks to their very spe­ci­fic cut.