This Is Fred is a luxury unisex streetwear brand. Hand made in East London, each unique piece is hand crafted to a superior and exacting standard.
This Is Fred aesthetic is inspired by the convergence of the strength and angularity of architectural forms and the fluidity of natural shapes.
Each piece is easy to wear due to their simple color (white, black,…) but will always provide a distinctive and original style thanks to their very specific cut.
