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COSH! stan­ds for COn­s­ci­ous SHop­ping and hel­ps people wan­ting to live more eco­lo­gi­cal­ly find more sus­ta­ina­ble clot­hing. On our plat­form, you can dis­co­ver more sus­ta­ina­ble alter­na­ti­ves to fashi­on, cosme­tics and lifes­tyle pro­duc­ts. COSH! con­si­ders many per­so­nal pre­fe­ren­ces such as vegan clot­hing, cir­cu­lar opti­ons, orga­nic raw mate­ri­als or natu­ral ingre­di­ents. 

How did COSH! start? Our foun­der Niki de Schryver’s pione­ering work for Hones­t­by has alre­ady kick-star­ted growth in the tran­s­pa­ren­cy of other bran­ds in the fashi­on wor­ld. Howe­ver, she noti­ced the bran­ds were on board with this revo­lu­ti­on, but the con­su­mer was­n’t yet. The gap betwe­en con­su­mer beha­vi­our and the sup­ply cha­in intri­gu­ed her, so she inves­ti­ga­ted this and found a solu­ti­on. 

She won­de­red why so few people were buying more sus­ta­ina­ble clot­hing and sus­pec­ted that per­so­nal style and bud­get were the main reasons. The rese­ar­ch con­duc­ted con­fir­med her hun­ch. It takes too much effort for the con­su­mer to find ethi­cal and sus­ta­ina­ble fashi­on, and COSH! is here to sol­ve that problem!

At COSH!, we do not see sus­ta­ina­bi­lity as a black-and-whi­te story. The­re are many dif­fe­rent aspec­ts to sus­ta­ina­bi­lity. Few bran­ds sco­re on all cha­rac­te­ris­tics such as cir­cu­la­rity, natu­ral fibres, a short sup­ply cha­in, che­mi­cal-free, ethi­cal and local pro­duc­ti­on, zero was­te and car­bon neutra­lity. All the reta­ilers and entre­pre­ne­urs featu­red on the COSH! plat­form are stri­ving to build a bet­ter futu­re for fashi­on in the­ir own way. They are all com­mit­ted to a more sus­ta­ina­ble and ethi­cal indus­try and the­re­fo­re deser­ve COSH!‘s and the cus­to­mer’s full sup­port!

COSH! emp­ha­si­ses on local sto­res. The COSH! mem­ber reta­ilers are always local entre­pre­ne­urs and/​or reta­ilers that sell more sus­ta­ina­ble pro­duc­ts. This inclu­des a wide ran­ge of second-hand fin­ds, upcy­cled items, local­ly and han­d­craf­ted pro­duc­ts, col­lec­ti­ons made from orga­nic natu­ral mate­ri­als, etc. 

We express the sus­ta­ina­bi­lity of a brand using the COSH! Brand Index. Each mem­ber of the COSH! com­mu­nity (with the excep­ti­on of secon­d­hand sto­res) can requ­est a brand to be scre­ened each year. Using the COSH! Brand Index, we take into acco­unt 7 facets of sus­ta­ina­bi­lity: ethics (wor­king con­di­ti­ons), eco­lo­gi­cal (impact on the envi­ron­ment), cir­cu­la­rity, sup­ply cha­in, ani­mal well-being, slow fashi­on prin­ci­ples, and tran­s­pa­ren­cy of a brand. Our algo­rit­hm is also cons­tan­tly chan­ging and impro­ving, to keep up to date with the evol­ving indus­try. This way, we hope to dis­play each bran­d’s sus­ta­ina­bi­lity efforts fair­ly and com­ple­tely.
By con­sul­ting the COSH! Brand Index for a clot­hing brand, con­su­mers can easily see how the brand is doing in each aspect. At the same time, the deta­iled texts expla­in how each brand wor­ks towar­ds a more sus­ta­ina­ble future.

Once a reta­iler joins, we can set up the COSH! shop page in less than five wor­king days. From then on, the com­pany will be inclu­ded in the COSH! com­mu­nity, rele­vant arti­cles and soci­al media pos­ts. The requ­es­ted brand scre­ening will be com­ple­ted as soon as possi­ble, in the order they are requ­es­ted from us (first in first out), pro­ba­bly wit­hin 1 – 6 months.

Inte­res­ted in joining COSH!? Find out more!

Don’t wor­ry! COSH! can help you tran­si­ti­on towar­ds beco­ming a more sus­ta­ina­ble sto­re. COSH! has no strict mini­mum sus­ta­ina­bi­lity requ­ire­ments beca­use we beli­eve everyo­ne can impro­ve and beco­me more sus­ta­ina­ble with the rig­ht help and advi­ce. So book a meeting with us, and we will glad­ly guide you thro­ugh the process.

The COSH! Brand Index cur­ren­tly wor­ks at a brand level. We have deve­lo­ped an algo­rit­hm to cal­cu­la­te a bran­d’s sus­ta­ina­bi­lity with a rating from 0 to 100.

The cal­cu­la­ti­on is based on a com­pre­hen­si­ve ques­ti­on­na­ire divi­ded into 7 cate­go­ri­es: People, Pla­net, Cir­cu­la­rity, Sup­ply Cha­in, Ani­mal Wel­fa­re, Slow Fashi­on and Tran­s­pa­ren­cy. The rating of each scre­ened brand can be found on the bran­d’s page. In addi­ti­on to this rating, you will find text expla­ining how the brand per­for­ms in each category.

The sco­re cate­go­ri­es per the­me are cate­go­ri­sed as follows:

• Cate­gory A: The brand sco­res betwe­en 81 – 100
• Cate­gory B: The brand sco­res betwe­en 61 – 80
• Cate­gory C: The brand sco­res betwe­en 41 – 60
• Cate­gory D: The brand sco­res betwe­en 21 – 40
• Cate­gory E: The brand sco­res betwe­en 0 – 20

COSH! is deve­lo­ping a sys­tem to rate the sus­ta­ina­bi­lity of sto­res. By taking into acco­unt a lot of dif­fe­rent aspec­ts of the sto­re, we want to rate its level of sus­ta­ina­bi­lity and advi­se its owners on how they can impro­ve. For exam­ple, the COSH! Sto­re Index will look at the sto­re’s ener­gy pro­vi­der, pac­ka­ging mate­ri­als and deli­very opti­ons. Apart from that, it will also con­si­der all the bran­ds that are sold by the reta­iler. The sto­re rating will be lin­ked to the COSH! Brand Index.

Con­ti­nu­ous sub­s­crip­ti­ons ensu­re that COSH! can pro­vi­de up-to-date infor­ma­ti­on. This form of fair com­pen­sa­ti­on is nece­ssary to ensu­re mar­ke­ting efforts that inclu­de sus­ta­ina­ble sto­res are pre­sen­ted to shop­pers reli­ably. This way COSH! can also inde­pen­den­tly rese­ar­ch the sus­ta­ina­bi­lity of the bran­ds that are sold by the sub­s­cri­bing reta­ilers to pro­vi­de deta­iled and reli­able infor­ma­ti­on to con­su­mers. Citi­es can con­tri­bu­te to reta­ilers’ cos­ts on a one-off or annu­al basis. For exam­ple, some citi­es cover (part of) the COSH! sub­s­crip­ti­on for the­ir sus­ta­ina­ble shops. 

Than­ks to the inco­me COSH! rece­ives thro­ugh its sub­s­crip­ti­ons, we can invest in mar­ke­ting tools to incre­ase shop­pers’ awa­re­ness of sus­ta­ina­ble fashi­on, guiding them to sus­ta­ina­ble reta­ilers with an offer that suits tho­se shoppers.

COSH!‘s reta­ilers are part of a com­mu­nity that ampli­fi­es living more sus­ta­ina­bly. Our plat­form allows you to invol­ve your cus­to­mers in that story. We want to sum­ma­ri­se the­se four reasons for cho­osing COSH! You attract new cus­to­mers. You help (potential/​new) cus­to­mers save time in the­ir sear­ch for sus­ta­ina­ble fashi­on. You incre­ase your tur­no­ver and redu­ce your cos­ts thro­ugh tar­get gro­up-ori­en­ted acquisition.

You are part of a reli­able network. Do you also beli­eve in a more sus­ta­ina­ble and tran­s­pa­rent fashi­on indus­try as a reta­iler? Then join COSH now!

COSH! star­ted out in Bel­gi­um, but has sin­ce grown and expan­ded into the Net­her­lan­ds, Spa­in and Ger­many. COSH! aims to be your go-to plat­form, guiding you in your sus­ta­ina­bi­lity jour­ney and hel­ping you make more infor­med and ins­pi­red con­s­ci­ous shop­ping choices.