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i.am.klean

Do you love sus­ta­ina­ble, heal­t­hy and luxu­ri­ous? Then i.am.klean’s mine­ral make-up is a per­fect fit for your lifes­tyle! Foun­der and make-up artist Caro­li­ne Rigo beli­eves that every woman has the rig­ht to a heal­t­hy and hap­py life, with easy, beauti­ful and heal­t­hy make-up. She noti­ced that the demand for heal­t­hy and natu­ral make-up wit­hin the beauty wor­ld was growing every day, and so first the brand Cent Pur Cent and later i.am.klean were born. Sin­ce then, the­se and a num­ber of Caro­li­ne’s other bran­ds have been incor­po­ra­ted into the ​‘Rigor­ge­ous’ concept. 


The bran­d’s visi­on is that every woman sho­uld be able to feel beauti­ful and be her­self, wit­ho­ut having to be ​‘per­fect’. The­re­fo­re, they cre­ate sim­ple, honest, heal­t­hy and res­pon­si­ble make-up pro­duc­ts that not only make you feel ins­tant hap­pi­ness, but also sus­ta­ina­ble! The make-up com­po­si­ti­on is the­re­fo­re as pure and natu­ral as possi­ble. This makes the pro­duc­ts heal­t­hy for your skin. Curi­ous abo­ut the ins and outs of this mine­ral make-up with a touch of luxury? Then read on quickly!

This brand was inclu­ded on COSH! than­ks to a paid con­tri­bu­ti­on of one of the shops below.

I Am Klean eye shadow cosmetics brand COSH
Podijelite

I.am.klean is headqu­ar­te­red in Hasselt, Bel­gi­um, but it is uncle­ar whet­her pro­duc­ti­on also takes pla­ce here. The brand sta­tes that the basic ingre­di­ents of the­ir pro­duc­ts come from offi­ci­al and cer­ti­fi­ed sup­pli­ers. Exac­tly which orga­ni­sa­ti­ons the­se are is cur­ren­tly uncle­ar to COSH! Apart from knowing that the kaolin comes from Chi­na and some of the mine­rals come from Peru, we do not know whe­re the ingre­di­ents are sour­ced and how the pro­duc­ts are made. And so we also do not know what laws are enfor­ced regar­ding wor­king conditions. 

The com­po­si­ti­on of the i.am.klean line is as pure and natu­ral as possi­ble. The brand sta­tes that this means the­re is no addi­ti­on of talc, non-natu­ral oils, dyes, per­fu­me and para­bens in the pro­duc­ts. Howe­ver, we do come across per­fu­me in the ingre­di­ent lis­ts of the Kle­an Pri­mer and Fixing sprays, among others.

A num­ber of i.am.klean pro­duc­ts con­sist of 100% natu­ral mine­rals, such as mica mine­rals sour­ced from the moun­ta­in ran­ges in Peru. The­se mine­rals are care­ful­ly scra­ped from the roc­ks and micro­ni­sed into usa­ble and beauti­ful­ly colo­ured powders. But beca­use of the poor wor­king con­di­ti­ons in mica mines and the lack of tran­s­pa­ren­cy abo­ut wor­king con­di­ti­ons, make-up pro­duc­ts con­ta­ining mica are best avo­ided. Apart from mica, the brand also wor­ks with the metals tita­ni­um, iron and zinc. 

Pro­duc­ts that are not made enti­rely of mine­rals are as natu­ral as possi­ble, accor­ding to the brand. Howe­ver, the Cle­an Beauty app shows thatsome syn­t­he­tic and pol­lu­ting ingre­di­ents are used in the make-up. For ins­tan­ce, the liqu­id glow foun­da­ti­on con­ta­ins unde­ca­ne, a sus­pec­ted pol­lu­ting mine­ral oil. The lip gloss, among others, con­ta­ins cyclo­pen­ta­si­loxa­ne and diso­di­um edta. Quite a mout­h­ful, but even the­se ingre­di­ents show up in the Cle­an Beauty app as sus­pec­ted pol­lu­tants (as well as irri­tants and allergens).

The bran­d’s bru­shes are made of rice and PP recy­cled plas­tic. Other than that, the brand sha­res lit­tle abo­ut mate­ri­als and pac­ka­ging they use. 

We at COSH! find it unfor­tu­na­te that the brand does not say anyt­hing abo­ut whe­re the ingre­di­ents come from and whe­re the pro­duct is made and pac­ka­ged. Inde­ed, this does not allow us to say anyt­hing abo­ut how long the sup­ply cha­in is.

i.am.klein’s pro­duc­ts are not tes­ted on ani­mals. Beca­use, as the brand itself says: ​“We love beauti­ful pro­duc­ts, but we also love cute ani­mals.” In addi­ti­on, they are care­ful to ensu­re that the ingre­di­ents do not harm ani­mals in any other way eit­her. Howe­ver, the brand is not com­ple­tely vegan, alt­ho­ugh they do have some vegan pro­duc­ts. For ins­tan­ce, the bris­tles of the bru­shes are made of syn­t­he­tic nano­fi­bres ins­te­ad of natu­ral (read: ani­mal) bris­tles. Some of the bran­d’s lip­s­tic­ks are also vegan. 

For some make-up pro­duc­ts, such as the kle­an lip­s­tic­ks and the con­ce­aler stick, refill pac­ks are ava­ila­ble. This way, you save on pac­ka­ging mate­ri­al. With i.am.klean, you can go for on-the-go beauty to a full-face look with a smo­key eye. The­re is a wide ran­ge of colo­urs: from nude to brig­ht colo­urs or spar­k­ling glit­ters for a sta­te­ment look. This is beca­use the brand beli­eves it is impor­tant that its make-up line is acce­ssi­ble to women of all ages and backgrounds.

Des­pi­te i.am.klean sta­ting that cla­rity is an impor­tant value for them, com­mu­ni­ca­ti­on on how they ope­ra­te is limi­ted. They are, howe­ver, tran­s­pa­rent abo­ut the com­po­si­ti­on of the pro­duc­ts. It would be nice if they would also com­mu­ni­ca­te abo­ut the per­cen­ta­ges of natu­ral and orga­nic ori­gin in this regard. 

Zaključak

I.am.klean stan­ds for cle­an, pure, natu­ral and heal­t­hy and pro­mi­ses a touch of con­fi­den­ce and luxury. Does this appe­al to you? And are you looking for a mine­ral foun­da­ti­on, eye­sha­dow, con­ce­aler, blush or bron­zer? Then take a look at this brand! 

Detalji

Bel­gi­um
Cosme­tics

Zadnja promjena: 08/03/2023

Prodajna mjesta
I Am Klean powder cosmetics brand COSH I Am Klean eyeshadow colors cosmetics brand COSH I Am Klean lipgloss cosmetics brand COSH I Am Klean makeup cosmetics brand COSH I Am Klean foundation brush cosmetics brand COSH I Am Klean lipstick cosmetics brand COSH I Am Klean foundation cosmetics brand COSH I Am Klean cosmetics brand COSH I Am Klean bronzer cosmetics brand COSH

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