RVDK Modespektakel

This fashion spectacle during Amsterdam Fashion Week draws attention on clothing recycling and the launch of FASHION.foundation

To draw atten­ti­on to the reuse and sus­ta­ina­bi­lity of clot­hing and to laun­ch to laun­ch FASHI­ON .foun­da­ti­on in a big way, Ams­ter­dam Fashi­on Week, Ronald van der Kemp, the City of Ams­ter­dam, NIO House, entre­pre­ne­urs and pro­per­ty owners (BIZs) from the Kal­ver­stra­at, Heili­geweg, Konin­g­s­ple­in and Leid­ses­tra­at and LINDA.foundation joined for­ces! The fashi­on spec­ta­cle in the Kal­ver­stra­at under the ins­pi­ring cre­ati­ve direc­ti­on of RONALD VAN DER KEMP, during AMS­TER­DAM FASHI­ON WEEK ser­ves as the kick-off for LINDA.foundation’s new ini­ti­ati­ve, namely FASHION.foundation.

On the ope­ning day of Ams­ter­dam Fashi­on Week, on Tuesday 3 Sep­tem­ber, at 16:00, Ams­ter­dam’s Kal­ver­stra­at will be taken over by 60 models, inclu­ding Caro­li­en Spo­or, Susan Visser, Ano­uk Smul­ders, Ani­ta Wit­zi­er, Ire­ne van der Laar, Imma­nu­ele Gri­ves, Isa Hoes and more fri­en­ds from LIN­DA. who will be wearing the most ama­zing cre­ati­ons by Ronald van der Kemp. The­se true wor­ks of art­con­sist of clot­hes dona­ted by vari­ous clot­hing bran­ds, viz. Levi’s, Mart Visser, H&M, Tom­my Hil­fi­ger, Cal­vin Kle­in, Most Wan­ted, DYAN­NE , The Lit­tle Gre­en Bag, Kate Spa­de and Omo­da to FASHION.foundation. In this way we draw atten­ti­on to reuse and sus­ta­ina­bi­lity of clot­hing as well as to the LINDA.foundation’s new ini­ti­ati­ve: FASHION.foundation. An onli­ne clot­hing plat­form whe­re finan­ci­al­ly vul­ne­ra­ble fami­li­es living in the Net­her­lan­ds can shop for free clot­hing, sho­es and acce­sso­ri­es for free. With this ini­ti­ati­ve LINDA.foundation hopes to con­tri­bu­te to a more posi­ti­ve self-ima­ge for people with finan­ci­al wor­ri­es. FASHION.foundation is made possi­ble by the Nati­onal Pos­t­co­de Lottery.

To see the AFW pro­gram, click here.