DSFW IF Denim: Old, used jeans gets a second life

Dut­ch Sus­ta­ina­ble Fashi­on Week Rot­ter­dam by IF Denim: Giving old, used jeans a second life

During Dut­ch Sus­ta­ina­ble Fashi­on Week in Rot­ter­dam, IF DENIM, a Rot­ter­dam-based denim brand, shows how old, used jeans can be given a second life. By tur­ning them into tote bags, kimo­nos, bom­ber jac­kets, flower bouqu­ets and wor­ks of art, they show that sus­ta­ina­bi­lity and fashi­on can go hand in hand.

A new des­ti­na­ti­on for old and worn jeans

IF DENIM is passi­ona­te abo­ut cre­ating a new fashi­on indus­try. They are com­mit­ted to sus­ta­ina­ble fashi­on and make clot­hes from care­ful­ly selec­ted recy­cled jeans and old stock jeans. The denim the­re is dona­ted by denim bran­ds, cus­to­mers, family and fri­en­ds to the­ir stu­dio. In col­la­bo­ra­ti­on with the­ir team, IF DENIM brin­gs to life a beauti­ful col­lec­ti­on of unique pieces every season. The­se inclu­de pat­c­hwork kimo­nos, jac­kets, acce­sso­ri­es, artwor­ks and much more. By joining for­ces with vari­ous part­ners, they mana­ge to cre­ate somet­hing spe­ci­al every time and uni­te people aro­und a com­mon goal. 

Visit the IF denim pop-up during Dut­ch Sus­ta­ina­ble Fashi­on Week

Want to expe­ri­en­ce for your­self how IF DENIM tran­sfor­ms old jeans into beauti­ful new cre­ati­ons? Then drop by the Dut­ch Sus­ta­ina­ble Fashi­on Week Expe­ri­en­ce Cen­ter betwe­en 5 and 10 Octo­ber. Here you can not only enjoy the denim tran­sfor­ma­ti­ons but also buy unique IF DENIM cre­ati­ons and thus con­tri­bu­te to a sus­ta­ina­ble fashi­on indus­try.
Get ins­pi­red by IF DENIM and dis­co­ver how old jeans can get a second life. Toget­her, we can stri­ve for a wor­ld whe­re sus­ta­ina­bi­lity and fashi­on go hand in hand.