Wearable stories

Weara­ble Sto­ries is a Bel­gi­an brand that crea­tes ele­gant, femi­ni­ne coll­ec­tions. The brand focu­ses on con­fi­dent and cou­ra­ge­ous women who want to inspi­re others with their own weara­ble story.

Materials

Weara­ble Sto­ries use a mix of natu­ral and arti­fi­ci­al materials.

The shirts, dres­ses and some trou­sers con­sist of 100% vis­co­se. Vis­co­se is made of vege­ta­ble mate­ri­als, name­ly bam­boo or wood pulp, but unfort­u­na­te­ly it also needs che­mi­cals during pro­duc­tion. This is the only way to make the bam­boo fibres soft enough to be pro­ces­sed into yarns and tex­ti­les. Loo­king for a more sus­tainable alter­na­ti­ve? Choo­se Ten­cel. This mate­ri­al can also be found repea­ted­ly in the Weara­ble Sto­ries collections. 

The­re are also many syn­the­tic mate­ri­als (poly­es­ter, span­d­ex, ray­on, elas­t­a­ne) in the coll­ec­tions. In the AW20 coll­ec­tion, about 20% of the trou­sers, 30% of the shirts and 10% of the dres­ses are made of a man-made fabric. The­se are made from petro­le­um and lea­ve micro­pla­s­tics behind when washed. We are the­r­e­fo­re hap­py to read that Weara­ble Sto­ries wants to redu­ce its share of syn­the­tic mate­ri­als in the future.

Would you like to buy a pie­ce of Weara­ble Sto­ries? Choo­se the Ten­cel pie­ces, you have ple­nty of choice of dif­fe­rent trou­sers, T‑shirts and cheerful dres­ses in this sus­tainable material. 

Vegan

Weara­ble Sto­ries uses Mohair, a wool made from Ango­ra goats, for its wool jum­pers in the 2020 win­ter coll­ec­tion. Despi­te many advan­ta­ges, it is not the most ani­mal-fri­end­ly pro­duct. The many scan­dals make it pain­ful­ly clear in what poor con­di­ti­ons the ani­mals are kept. The brand is not clear about the working con­di­ti­ons in which the ani­mals have lived. 

Working conditions

Weara­ble sto­ries want to make a pro­duct as fair as pos­si­ble and the­r­e­fo­re coope­ra­tes with dif­fe­rent manu­fac­tu­r­ers in Por­tu­gal, Pol­and, Roma­nia, Ita­ly and Mace­do­nia. The brand stri­ves for long-term col­la­bo­ra­ti­ons with their manu­fac­tu­r­ers. They visit each fac­to­ry to make sure that good working con­di­ti­ons and fair wages can be gua­ran­teed. We are curious as to the exact ways they check and gua­ran­tee this.

Business model

The brand grants high dis­counts throug­hout the sea­son and does not con­tri­bu­te to the phi­lo­so­phy of abo­li­shing sales and the tran­si­ti­on to a tru­ly slow fashion indus­try as oppo­sed to the beau­tiful tim­e­l­ess collections.