Studio Mino

The Bel­gi­an Stu­dio Mino was foun­ded by busi­ness owner Bar­ba­ra Van­den­bun­de. This make­up brand uses only natu­ral ingre­di­ents and is also sui­ta­ble for sen­si­ti­ve skin. The name Mino refers to mini­ma­lism and also to the mine­rals in the make­up pro­ducts. But how sus­tainable is Stu­dio Mino real­ly? COSH! che­cked it out for you.

Natural ingredients

The ingre­di­ents at Stu­dio Mino are of natu­ral ori­gin, but not from orga­nic far­ming. Natu­ral pro­ducts are bet­ter for your skin than arti­fi­ci­al alter­na­ti­ves. The lip­stick is enri­ched with jojoba oil, car­nau­ba and can­del­il­la wax and vit­amin E to keep your lips mois­tu­ri­zed and soft. Fun fact: the com­pact eyes­ha­dow con­ta­ins jojoba oil from orga­nic farming. 

The mas­ca­ra, eyes­ha­dow, lip gloss, eye­li­ner, bron­zer and lip­stick are free of toxic mate­ri­als such as nano­par­tic­les, para­bens, bis­muth oxychlo­ri­de, talc, form­alde­hyde, mine­ral oils, fil­lers, glu­ten, fra­gran­ces, pre­ser­va­ti­ves and gene­ti­cal­ly modi­fied ingre­di­ents. The make­up brushes have a bam­boo hand­le and syn­the­tic bristles.

Minerals

Stu­dio Mino uses a varie­ty of mine­rals inclu­ding zinc, tita­ni­um and iron. The­se ingre­di­ents can be iden­ti­fied under: CI77891 (tita­ni­um), CI77491 (iron), CI77492 & CI77499 (iron). Iron in cos­me­tics is usual­ly used in the form of iron oxi­de, to com­bat skin aging. Zinc sti­mu­la­tes cell rene­wal and thus also com­bats skin aging. In addi­ti­on, zinc also makes your hair and nails grow bet­ter.

To give the make­up, eye shadow, lip gloss, lip­stick and eye shadow a shi­ny effect, Stu­dio Mino fre­quent­ly uses ​‘mica’ in their beau­ty pro­ducts. Mica is a coll­ec­ti­ve name for a group of mine­rals that give a pear­ly sheen to your make­up pro­duct. The sil­ky tex­tu­re feels plea­sant and light on the skin. Howe­ver, the­re is a gre­at deal of con­tro­ver­sy sur­roun­ding the mining of Mica over the une­thi­cal working con­di­ti­ons and the lack of transparency.

Animal Friendly

Stu­dio Mino is vegan and cruel­ty-free. Thus, no ani­mal ingre­di­ents can be found in the pro­ducts and, in addi­ti­on, they are not tes­ted on ani­mals. Also, the brist­les in the make­up brushes are syn­the­tic and the­r­e­fo­re not of ani­mal origin. 

Circular Economy

The pack­a­ging, as with most make­up brands, is made of hard pla­s­tic. On that front, the­re is defi­ni­te­ly room for impro­ve­ment at Stu­dio Mino!