Rebellious rock
Looking for a unique, rebellious outfit with a rocking edge? Then SEEFD is what you need. Naomi Neijssen started 10 years ago as a graphic designer, but longed to give it an extra dimension. In addition to her assignments, she also designed illustrations and prints for pillow covers, scarves and t‑shirts, among other things. The idea that her work would really be used and worn was the main motive. But what struck her was that on the one hand she felt the need to counteract the consumer society and on the other hand she added products. Products that she could not control properly how they were made, by whom and under what conditions. She went looking for other ways, started thinking about what kind of sustainable products she could make. Quite a challenge… She wants people to use, wear and cherish her art. But she doesn’t want to add more “new” products to a world that needs less. So she decided to use what already existed instead of making everything new. And so SEEFD (yes, yes, you hear it right, saved) a lot of clothes.
So environmentally friendly!
At SEEFD they keep and screen print their love for clothes. They work from and with the first upcycle centre in the Netherlands. They wash, make and repair the clothes that come in. These clothes then get the SEEFD signature look with unique hand-painted and screen-printed prints. In this way, they not only extend the life of their garments, but also give them extra value. Clothing with a past becomes a canvas for art and statement.
Their inks comply with Oeko-Tex Standard 100 Class I and contain no solvents, no heavy metals, no toxic pigments and no PVC. So environmentally friendly! They save water during the screen printing process of their garments by using just enough ink. This means that they only have to rinse a small amount of ink from the screen-printing sieves used. They clean our sieves with rainwater and use a biological cleaning agent.
Sometimes zippers are added to the design. These are made of polyester or cotton and metal, but are recycled from old garments. If they use buttons, they are recovered from post-consumer waste.
All by her self and locally
Who saved, made and fixed these clothes? Naomi does everything from production herself. And since everything is done locally, there is hardly any transport involved. Only webshop orders have to get to their destination in one way or another.
You go Girl!
