go as u.r – cosmetics

Did you know the vegan label Go as u.r pro­du­ces ama­zing vegan cos­me­tics as well as clo­thes?! Their line of care pro­ducts and make-up allows the brand to con­tri­bu­te to a more inclu­si­ve and healt­hi­er world. The pro­duc­tion is done local­ly and a gre­at deal of care is taken with regards to the aes­the­tics of the pro­ducts. Behind Go as u.r is the geni­us, green rebel and power woman Anne­lies Lam­bert. Need­less to say that we are fans!

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Natural ingredients

Over 95% of all their pro­ducts, inclu­ding their face creams, vita­li­sing serums, body emul­si­ons, cle­an­sing milks and make-up, is natu­ral, plant-based, raw and free of harmful para­bens. The for­mu­las are deve­lo­ped in a Bel­gi­an lab, super local! In addi­ti­on to the nou­ris­hing, hydrating and cal­ming effects, vegan care pro­ducts real­ly give your skin a boost. Did you know that our skin absorbs over half of what we put on it? It’s the­r­e­fo­re obvious that natu­ral pro­ducts are bet­ter for your skin.

Go as u.r Cos­me­tics com­bi­ne natu­ral ingre­di­ents with pro­bio­tics – the good bac­te­ria in pro­bio­tics help pro­tect your skin against age­ing and pol­lu­ti­on in places with poor air quality.

Water con­sump­ti­on is less of a major issue in the cos­me­tics indus­try than in the tex­ti­le indus­try. Howe­ver, every water-saving makes a dif­fe­rence. Go as u.r’s gel-to-milk H20-free cle­an­ser is 100% anhy­d­ro­us mea­ning no water has been used to pro­du­ce it. 

Animal friendly

Go as u.r do not use any ani­mal pro­ducts in their cos­me­tics. In addi­ti­on, their Lea­ping Bun­ny cer­ti­fi­ca­ti­on gua­ran­tees that no ani­mal test­ing has been car­ri­ed out by eit­her the manu­fac­tu­rer or the brand.

Their vegan for­mu­la invol­ves strong con­cen­tra­ti­ons of natu­ral ingre­di­ents, such as apri­cot, avo­ca­do, rose­hip, milk thist­le, gra­pe seeds or even rose­ma­ry, and water-based waxes and oils. In addi­ti­on, the cos­me­tics con­tain vit­amin E and various anti­oxi­dants to effi­ci­ent­ly mois­tu­ri­ze and res­to­re your skin.

Ethical

Go as u.r wants to empower women at home but also in the work­place. With every purcha­se, the brand invests 1€ in pro­jects that sup­port women world­wi­de. To this end, Go as u.r col­la­bo­ra­te with Women’s World­Wi­de­Web, an orga­niza­ti­on that empowers girls and women in various domains: edu­ca­ti­on, net­wor­king, micro­fi­nan­ce, access to Infor­ma­ti­on Tech­no­lo­gy Exten­ded (ITX) and e‑mentoring.

Their pro­duc­tion is loca­ted in Bel­gi­um and Ita­ly, two count­ries that are sub­ject to Euro­pean labour legis­la­ti­on so we assu­me good working con­di­ti­ons at the fac­to­ries and sup­pli­ers of Go as u.r.

Packaging from recycled materials

Go as u.r’s pack­a­ging is made from 100% recy­cled mate­ri­als. Any paper used is eit­her recy­cled or FSC-cer­ti­fied. This stands for Forest Ste­ward­ship Coun­cil and gua­ran­tees that the wood used comes from a sus­tain­ab­ly-mana­ged forest. 

Gift boxes which you can buy to tre­at yours­elf, a fri­end or fami­ly, are metal and you can recy­cle them or re-use them. We per­so­nal­ly think they’re too nice to throw away.

Short supply chain

The Go as u.r head office is loca­ted in Ant­werp and pro­duc­tion is in Bel­gi­um and Ita­ly mea­ning their sup­p­ly chain is short. As with fashion, we exami­ne the amount of trans­port nee­ded for each pro­duct from assem­bly to pack­a­ging to retail in rela­ti­on to the bran­d’s head office becau­se a short sup­p­ly chain ensu­res less green­house gas is released into the air. Go as u.r. is the­r­e­fo­re a cool, sus­tainable & ethi­cal Bel­gi­an brand that is defi­ni­te­ly worth shop­ping from!