Froy & dind kids

Happy mom, happy kid

Clot­hing that feels like a second skin and radia­tes cheerful­ness. Froy & dind brings the sun into your life with fun and ori­gi­nal collections.

Froy & dind?

Froy & dind is part of Green Queens, an umbrel­la orga­ni­sa­ti­on with a num­ber of sus­tainable Bel­gi­an brands, such as Froy & Dind ladies, Muno­man, Green Zoo en Onno­lu­lu. Froy & dind was foun­ded with the aim of making the fashion indus­try a bet­ter place. It is a sus­tainable clot­hing brand for women, child­ren and new­borns. Almost every gar­ment has a cheerful print. Per­fect for fami­ly Sun­days full of fun. 

Eco & ethical?

Becau­se the brand belongs to Green Queens, Froy & dind has been working with the same fac­to­ries, as for all the other brands, for ten years. So the brand has a GOTS label for their knit­wear and orga­nic cot­ton pie­ces. This pro­duc­tion takes place in GOTS-cer­ti­fied fac­to­ries in Tur­key and Por­tu­gal. The employees are the­r­e­fo­re in good working con­di­ti­ons and enjoy a fair wage. Green Queens wants to keep over­pro­duc­tion as low as pos­si­ble. That is why the orga­ni­sa­ti­on works with the same sys­tem for all brands. It moni­tors pro­duc­tion and sales so clo­se­ly that it knows exact­ly how much stock each store needs. Also by means of digi­tal prin­ting they have a bet­ter view on the pro­duc­tion num­bers. If the­re is still over­stock, Green Queens sends it to stock sales or gives it to cha­ri­ties such as Payo­ke, Art­sen Zon­der Vakan­tie and Berrefonds.

Short/​overall

Dura­ble clot­hing ide­al for a fami­ly pic­nic or a beau­tiful walk in the forest.