Elena de Frutos Novias

The garm­ents are made from start to finish in her own work­shop loca­ted in Madrid, with gre­at atten­ti­on to detail, almost in an artis­a­nal way, which makes it uni­que and unre­peata­ble. Alt­hough, some of the embro­idery is con­trac­ted out to ano­ther work­shop from time to time. 

In her work­shop they crea­te designs espe­ci­al­ly for each per­son, sin­ce Ele­na de Frut­os sees the dress as an archi­tec­tu­re of the body. From the know­ledge of the body struc­tu­re, they build the shapes that best suit each person.

They are uni­que, tim­e­l­ess garm­ents, made espe­ci­al­ly for each per­son in a hand­ma­de way. She uses the best cer­ti­fied orga­nic fabrics, gene­ral­ly silk grown non-vio­lent­ly in India, bought from Ger­man sup­pli­ers, or triace­tate grown in Japan, bought local­ly from a sup­pli­er in Barcelona.

She also uses cot­ton to test the pat­terns of the garm­ents, howe­ver, we do not have enough infor­ma­ti­on to ensu­re that the cot­ton she uses for test­ing has any gua­ran­tee or cer­ti­fi­ca­te of sustainability. 

Ele­na is also a pro­mo­ter of cir­cu­la­ri­ty in garm­ents: do you want to wear a dress belon­ging to a rela­ti­ve for your wed­ding? Thanks to Ele­na you can trans­form an antique gar­ment and give it a new life!

Ele­na de Frut­os is a local brand from Madrid, and does not plan to tra­vel out­side Spain. She wants to stay clo­se to the cus­to­mer, so when Ele­na de Frut­os is desig­ning, she likes to put hers­elf in the shoes of the per­son she is crea­ting for, find out what they real­ly need and build it to measure.

She does­n’t want her brand to beco­me a big pro­duc­tion brand. Ele­na de Frut­os wants to main­tain its essence; hau­te cou­ture designs made with gre­at care in Spain, crea­ted exclu­si­ve­ly for each person.

The brand uses non-vio­lent­ly cul­ti­va­ted silk. This allows the silkworm to tran­si­ti­on through meta­mor­pho­sis into a but­ter­fly, so that no ani­mal has to suf­fer or die for the sake of fashion.

Occa­sio­nal­ly it also uses wool from the Net­her­lands, but it is an ethi­cal wool that ensu­res that the farms use the best prac­ti­ces in the tre­at­ment of the ani­mals and their feed.

It is a brand of slow fashion, the crea­ti­ons are made with gre­at care, with excel­lent pat­tern making and qua­li­ty manu­fac­tu­ring that takes care of every detail to the maximum. 

They crea­te uni­que and tim­e­l­ess garm­ents, made espe­ci­al­ly for each per­son in a hand­ma­de way, with the best mate­ri­als careful­ly selected.

Ele­na de Frut­os is very trans­pa­rent about her working methods and choice of mate­ri­als, some­thing we at COSH! admi­re very much. The only infor­ma­ti­on we would like to know more about is the names of all her fabric suppliers.