Manasi 7’s collection is designed and developed in Stockholm, Sweden. It is then produced in Italy. They produce in small batches to minimize waste and support small-scale farmers. The brand works exclusively with independent small-scale subcontractors. Whenever possible, ingredients are grown near where the production takes place.
Manasi 7 aims to bridge the gap between the high performance of conventional beauty products and the nourishing and healing properties of natural, wild-harvested and organic ingredients. They use raw materials extracted from minerals, wild plants and flowers. The ingredients are certified by Eco cert. This seal verifies agriculture, all relevant processes, production site, management systems and external connections.
Most ingredients are natural, wild harvested, plant-based and certified organic, and where possible, ingredients from 100% circular agriculture are used. Think organic butters, waxes, powders and oils. These are minimally processed as this facilitates the preservation of their natural moisturizing and nourishing properties. The main ingredients are apricot kernel oil, sweet almond oil, shea butter, marula seed oil, jojoba oil, macadamia nut oil, carnauba wax, beeswax, candelilla wax and castor seed oil.
The brand also uses some nature-identical ingredients approved by the Cosmos organic standard. For example, they mainly use natural color pigments, but when they cannot achieve the desired color with these, they sometimes use a very small amount of synthetic pigments. Fortunately, however, there are never any microplastics in the products!
No palm oil is used in the products. However, there are sometimes some ingredients in them that are derived from palm oil. Fortunately, in this case, the brand makes sure to use only CSPO certified sustainable palm oil derivatives. The brand also uses mica in its products; an ingredient that can cause social problems. Manasi 7 uses mica from northern Europe. We at COSH! are happy about that, because this guarantees that at least there is no child labor in the mica mines.
Most of the brand’s packaging is plant-based, reusable and/or recyclable. For example, they use reusable and recyclable handmade and custom-designed paper boxes. The paper comes from wood grown in sustainably managed forests. The brand’s reusable jars and packaging are 100% recyclable. The plant cellulose material used to make these containers comes from wood that grows in sustainably managed forests, PEFC and FSC certified, combined with a mix of sustainable materials from renewable sources that do not come from the petroleum industry. The packaging of the loose powder pots is made of plastic and is fully recyclable.
The mascara packaging is made of recycled and recyclable glass and the cap is made of recycled and recyclable plastic.
Finally, the brand wants to emphasize that reusing packaging materials can help reduce waste. Manasi 7’s paper boxes, for example, can be used to store jewelry!
The development and production of the makeup products take place in Europe. We know that the mica also comes from Europe. The origin of the other ingredients is unknown, making it difficult to estimate the total chain.
Manasi 7’s makeup is animal-free, but not 100% vegan. For example, the brand uses beeswax. However, this does involve organic beeswax, which contributes to more sustainable beekeeping! By the way, some of Manasi 7’s products are vegan, such as the Sarcoline Skin Enhancer.
A lot of positive things can be said about the longevity of the Manasi 7 products! The makeup is highly concentrated and designed to last a long time. The timeless and multifunctional collection is made in small batches to minimize waste and support small-scale organic farming. At Manasi 7, they believe in mixing essentials to create new combinations throughout the seasons. As such, the products are designed to be used individually or mixed together to create endless possibilities! Manasi 7’s Declaration of (7), which sets minimum requirements for the entire production cycle, reflects these values of slow and pure beauty.
Manasi 7 is very open about the ingredients they use. Thus, for each product and shade, the ingredient list is detailed. About the origin of the ingredients, the brand could be a lot more transparent. Despite the fact that the brand is honest about its story, it would be helpful if the website had a general sustainability page, so that it is clear to consumers what the company does in terms of sustainability and ethics.
Zaključak
Manasi 7 offers a conscious and sustainable collection of essential makeup products for an effortless daily routine. We at COSH! definitely recommend checking out the outlets if you are looking for a multi-functional eye, lip and cheek product.
