go as u.r – cosmetics

Natural ingredients

Over 95% of all the­ir pro­duc­ts, inclu­ding the­ir face cre­ams, vita­li­sing serums, body emul­si­ons, cle­an­sing mil­ks and make-up, is natu­ral, plant-based, raw and free of har­m­ful para­bens. The for­mu­las are deve­lo­ped in a Bel­gi­an lab, super local! In addi­ti­on to the nouri­shing, hydra­ting and cal­ming effec­ts, vegan care pro­duc­ts real­ly give your skin a boost. Did you know that our skin absor­bs over half of what we put on it? It’s the­re­fo­re obvi­ous that natu­ral pro­duc­ts are bet­ter for your skin.

Go as u.r Cosme­tics com­bi­ne natu­ral ingre­di­ents with pro­bi­otics – the good bac­te­ria in pro­bi­otics help pro­tect your skin aga­inst age­ing and pol­lu­ti­on in pla­ces with poor air quality.

Water con­sump­ti­on is less of a major issue in the cosme­tics indus­try than in the texti­le indus­try. Howe­ver, every water-saving makes a dif­fe­ren­ce. Go as u.r’s gel-to-milk H20-free cle­an­ser is 100% anhy­dro­us meaning no water has been used to pro­du­ce it. 

Animal friendly

Go as u.r do not use any ani­mal pro­duc­ts in the­ir cosme­tics. In addi­ti­on, the­ir Leaping Bun­ny cer­ti­fi­ca­ti­on guaran­te­es that no ani­mal tes­ting has been car­ri­ed out by eit­her the manu­fac­tu­rer or the brand.

The­ir vegan for­mu­la invol­ves strong con­cen­tra­ti­ons of natu­ral ingre­di­ents, such as apri­cot, avo­ca­do, rose­hip, milk this­tle, gra­pe seeds or even rose­mary, and water-based waxes and oils. In addi­ti­on, the cosme­tics con­ta­in vita­min E and vari­ous anti­oxi­dants to effi­ci­en­tly mois­tu­ri­ze and res­to­re your skin.

Ethical

Go as u.r wants to empower women at home but also in the wor­k­pla­ce. With every pur­c­ha­se, the brand inves­ts 1€ in pro­jec­ts that sup­port women wor­l­dwi­de. To this end, Go as u.r col­la­bo­ra­te with Women’s Wor­l­dWi­deWeb, an orga­ni­za­ti­on that empowers gir­ls and women in vari­ous doma­ins: edu­ca­ti­on, networ­king, micro­fi­nan­ce, access to Infor­ma­ti­on Tec­h­no­logy Exten­ded (ITX) and e‑mentoring.

The­ir pro­duc­ti­on is loca­ted in Bel­gi­um and Italy, two coun­tri­es that are subject to Euro­pe­an labo­ur legis­la­ti­on so we assu­me good wor­king con­di­ti­ons at the fac­to­ri­es and sup­pli­ers of Go as u.r.

Packaging from recycled materials

Go as u.r’s pac­ka­ging is made from 100% recy­cled mate­ri­als. Any paper used is eit­her recy­cled or FSC-cer­ti­fi­ed. This stan­ds for Forest Stewar­d­ship Coun­cil and guaran­te­es that the wood used comes from a sus­ta­ina­bly-mana­ged forest. 

Gift boxes which you can buy to tre­at your­self, a fri­end or family, are metal and you can recy­cle them or re-use them. We per­so­nal­ly think they’re too nice to throw away.

Short supply chain

The Go as u.r head offi­ce is loca­ted in Antwerp and pro­duc­ti­on is in Bel­gi­um and Italy meaning the­ir sup­ply cha­in is short. As with fashi­on, we exa­mi­ne the amo­unt of tran­s­port needed for each pro­duct from assem­bly to pac­ka­ging to reta­il in rela­ti­on to the bran­d’s head offi­ce beca­use a short sup­ply cha­in ensu­res less gre­en­ho­use gas is rele­ased into the air. Go as u.r. is the­re­fo­re a cool, sus­ta­ina­ble & ethi­cal Bel­gi­an brand that is defi­ni­tely wor­th shop­ping from!