go as u.r – clothing

Go as u.r?

The Bel­gi­an clot­hing brand has been mar­ke­ting sus­ta­ina­ble, stylish clot­hing for young women sin­ce 2018. The focus of the brand is on the com­fort and time­le­ss­ness of the gar­ment. Go as u.r does­n’t go with the fashi­on seasons eit­her and deci­des for itself when it rele­ases a col­lec­ti­on. Just like a sal­mon swims aga­inst the cur­rent, go as u.r is doing the same but in an ori­gi­nal and tren­dy way.

Go ecological

Recy­cling plas­tic bot­tles is a piece of cake for us. What hap­pens to it afterwar­ds is often beyond our powers. But that’s what go as u.r wants to chan­ge. To make the gar­ments, the brand uses recy­cled mate­ri­als or fabrics with the least possi­ble impact on the envi­ron­ment, such as wood pulp fibres.

Good workplace?

For the pro­duc­ti­on of the clot­hing, go as u.r wor­ks with a family busi­ness in Por­tu­gal. The­re they check that the pro­duc­ti­on pro­cess is as sus­ta­ina­ble and ethi­cal as possible.

Circular?

The brand is on top of recy­cling, from the clot­hing to the pac­ka­ging. For exam­ple, the ship­ping boxes and han­g­tags are made of recy­cled car­d­bo­ard. But that’s not all, beca­use the clot­hing brand also likes to take back your old go as u.r pieces and reuse them for new garments.

Short/​overall

Be on trend and get rid of the moun­ta­in of texti­le was­te? That’s what you do with go as u.r clothing.