The design duo develops all designs from their studio in Antwerp, after which the knitwear is produced in Italy. Gloria! Gloria! Collaborates with a knitting manufacturer in Florence.
The brand chose to work with European production partners to ensure ethical working conditions. These producers must follow the labour rules of the European Union regarding fair wages and safe working conditions.
Unfortunately, there is no information about the production of the trousers. The brand could improve their ethical production by sharing information about the producers of these designs as well.
The knitted designs are made from a blend of merino wool, mohair, and polyamide. This combination of wool types ensures that the sweaters, cardigans, and vests are wonderfully soft. The polyamide, in turn, ensures the strength and shape retention of the fabric.
Unfortunately, the brand does not provide information about the origin of the materials. It is mentioned that the mohair has a sustainability certificate, but COSH! could not verify this.
The trousers are made of cotton and elastane. Although conventional cotton is a natural material, it is not sustainable. The cultivation of cotton requires chemical fertilizers, pesticides, and insecticides. Moreover, it often needs a lot of irrigation water. Gloria! Gloria! could improve this by replacing the cotton with recycled or organic cotton.
Gloria! Gloria! does not perform well in terms of circularity as the brand does not integrate circular principles into their organization. This could be improved, for example, by focusing on second-hand sales, collection for recycling, or a repair service.
The sweaters can potentially be recycled after use because knitted fabrics are easier to re-fiber. The combination of natural wool types with polyamide is also necessary for the shape retention and lifespan of the clothing.
The trousers are difficult to recycle due to the cotton being mixed with elastane.
The production chain of this Belgian brand seems short at first glance, as the knitwear is produced in Italy.
However, there is no information known about the origin of the materials. Wool types such as merino and mohair are often sourced from South Africa, China, or Australia, which is not a good sign for the further supply chain.
Gloria! Gloria! does not receive a good rating regarding animal welfare of the collection because there is no information available. COSH! cannot verify the conditions in which the animals live.
This Belgian brand could improve its lifespan by focusing on seasonless collections. Gloria! Gloria! launches two collections a year, thereby participating in discount periods.
The style of the clothing is cheerful, colourful, and timeless. The brand uses various knitting techniques to incorporate fun textures into the sweaters. The vibrant colours and clean lines are part of their signature style.
In the collections, you will find knitted sweaters, vests, cardigans, T‑shirts, and tops. In addition, the brand also offers matching and comfortable denim trousers.
Unfortunately, there is still a lot of information missing to call this brand transparent. COSH! hopes that Gloria! Gloria! will focus on this in the future.
Zaključak
Bring sunshine into your life with the cheerful knitwear from Gloria! Gloria!. With an outfit from this Belgian brand, you are sure to be in a good mood!
