BeCultures

BeCul­tu­res sour­ces its dead­stock from UK and Bel­gi­um, and trims from vari­ous cul­tu­ral des­ti­na­ti­ons such as Moroc­co, India, and UK so far. Nesri­ne wor­ks with sup­pli­ers per­so­nal­ly, and has indi­vi­du­al seam­s­tre­sses employed in Bel­gi­um and Moroc­co to han­d­ma­ke her beauti­ful pieces. 

Visi­ting the sup­pli­ers and seam­s­tre­sses her­self, ensu­res fair pay and good wor­king con­di­ti­ons, and using no che­mi­cals during upcy­cling keeps the gar­ment safe for the wor­kers as well as later users. 

BeCul­tu­res uses only dead­stock fabric made of natu­ral mate­ri­als such as cot­ton, wool, and silk. The use of only natu­ral mate­ri­als keeps micro­plas­tics from affec­ting the envi­ron­ment. The labels are also made of cot­ton and satin, the only rela­ti­vely unsus­ta­ina­ble part of the clot­hing would be the but­tons and zip­pers sour­ced from YKK.

BeCul­tu­res uses paper and reusa­ble non-plas­tic bags for its ecom­mer­ce pac­ka­ging, and Nesri­ne uses her own reusa­ble bags whi­le buying dead­stock mate­ri­als wit­hin the sup­ply chain. 

The brand also uses no water or che­mi­cals during the upcy­cling pro­cess, cho­osing the most mini­mal and sus­ta­ina­ble opti­ons possi­ble for the making of the garments. 

BeCul­tu­res doesn’t outrig­ht cla­im cir­cu­la­rity, howe­ver the con­cept is embed­ded into every aspect of the brand. The use of dead­stock mate­ri­al ensu­res lon­ger usa­ge of the mate­ri­als befo­re ending up in dum­ping gro­un­ds, as well as natu­ral mate­ri­als means they are natu­ral­ly biode­gra­da­ble and wont harm the ecosys­tem with micro­plas­tics. The clot­hes, most of them being mono­ma­te­ri­al also means they are easily recy­cled at the end of use. 

The brand is loca­ted in Bel­gi­um, gar­ment pro­duc­ti­on con­duc­ted in Bel­gi­um and Moroc­co, and most of the mate­ri­als are sour­ced from wit­hin the con­ti­nent. Due to the cul­tu­ral natu­re of the brand, the cha­in can­not be shor­te­ned too much, howe­ver this is made up for by avo­iding the use of air fre­ig­h­ts during transportation. 

The brand uses wool and some silk, howe­ver as it is dead­stock mate­ri­al the­ir ori­gin and tre­at­ment of ani­mals can­not be known. 

BeCul­tu­res has time­less desig­ns incor­po­ra­ting his­to­ri­cal cul­tu­ral aspec­ts, and made of high quality mate­ri­als to ensu­re dura­bi­lity. Being han­d­ma­de by seam­s­tre­sses also means the clot­hes are slow fashi­on. Nesri­ne also gives care tips during the sale of clot­hes in per­son to ensu­re they stay in use for as long as possible. 

Nesri­ne pro­vi­des some level of tra­ce­abi­lity on the gar­ment tags, com­mu­ni­ca­ting whe­re the gar­ments were pro­du­ced, and is hap­py to com­mu­ni­ca­te to the con­su­mers the ori­gins of the mate­ri­als during in-per­son sales as well. She pro­vi­des COSH! with utmost tran­s­pa­ren­cy regar­ding every aspect of the brand, and as it grows, makes an effort to incre­ase her knowled­ge regar­ding her own sup­ply cha­in as well.