HURRAY! Amsterdam fashion with a mission – el.residu turns 1 year old!

On Sep­tem­ber 22, ​’23, it will be exac­tly one year ago that Ella Bro­uwer laun­c­hed her sus­ta­ina­ble fashi­on label el.résidu in a pop-up sto­re on Herens­tra­at in Ams­ter­dam. To cele­bra­te this, Ella is orga­ni­zing anot­her pop-up event from Sep­tem­ber 22^nd to 24^th, this time at Zeedijk 54 in Ams­ter­dam.

The brand el.résidu – which lite­ral­ly means ​‘resi­du­es’ or ​‘unu­sed’ – exclu­si­vely uti­li­zes vin­ta­ge fabrics or mate­ri­als lef­to­ver from other pro­duc­ti­ons, known as ​‘dead stock.’ Ella aims to con­tri­bu­te to redu­cing the massi­ve texti­le was­te pile in this man­ner. In the Net­her­lan­ds alo­ne, more than 135 mil­li­on kilo­grams of texti­les are dis­car­ded annu­al­ly, with only 1% being recy­cled. It’s high time for a dif­fe­rent approach.

When?
22 t/​m 24 Sep­tem­ber

Fri­day: 10:00 – 20:00
Satur­day: 10:00 – 18:00
Sun­day: 10:00 – 17:00

Whe­re?
Zeedijk 54, Amsterdam