Picture Organic

How sustainable is Picture Organic?

This scree­ning has been done by Fai­ri­fy on Octo­ber 26^th 2020

Pic­ture Orga­nic is a sus­tai­nable French outer­wear brand that was foun­ded in 2008. Besides pro­mo­ting sus­tai­na­bi­li­ty on its You­Tube chan­nel and other com­mu­ni­ca­tions, it actual­ly walks the talk.

Sus­tai­na­bi­li­ty in its DNA

The French outer­wear brand is a B Corp and a mem­ber of the Fair Wear Foun­da­tion, and it pro­vides 100% trans­pa­ren­cy concer­ning its mate­rial use. It uses 92% orga­nic cot­ton and is cer­ti­fied by GOTS, Organic100 and Orga­nic Blen­ded. In addi­tion, 69% of the poly­es­ter used for tech­ni­cal appa­rel comes from recy­cled bot­tles and is cer­ti­fied by Blue­Si­gn and the Glo­bal Recy­cled Stan­dard. On top of that, the brand states that 100% of the wool and lea­ther it uses comes from huma­ne­ly trea­ted ani­mals. It does lack exter­nal cer­ti­fi­ca­tions for these sources though, which is some­thing to improve.

Map­ping sup­ply chain but lacking wor­kers’ rights

Pic­ture Orga­nic publishes a full sup­plier list and shows where and by whom its pro­ducts are made. Besides that, the brand encou­rages reuse, repair, bet­ter trans­port and sus­tai­nable packa­ging. In the report of the Fair Wear Foun­da­tion, it scores the highest attai­nable score on trans­pa­ren­cy, but the report also shows there’s still room for impro­ve­ment in most areas. So far, 84% of Pic­ture Organic’s pro­duc­tion volume has been audi­ted, and it aims for 100% by 2022. It is not clear whe­ther the com­pa­ny upholds pay­ment of a living wage throu­ghout its entire sup­ply chain, which is pro­ble­ma­tic when consi­de­ring that it’s active in coun­tries with a high risk of labor abuse. All in all, Pic­ture Orga­nic is a para­gon of sus­tai­na­bi­li­ty. Even though it has a bit of work to do in the depart­ment of ani­mal mate­rials and wor­kers’ rights. We are impres­sed with the brand and defi­ni­te­ly recom­mend it!