R³CIRCLE stands for ‘Refuse, Reuse, Rethink: Diverse strategies for engaging consumers in the textile sector’s circular economy’.
R³CIRCLE is a large-scale Dutch research project, funded by NWO (Netherlands Organisation for Scientific Research) through the KIC programme Consumer Behaviour for a Circular System Transition, with a total budget of €2,266,659. The project investigates how behavioural interventions can bring about lasting sustainable change in the way Dutch consumers buy, use, and dispose of clothing.
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