Ethics
80% of the Sea Me Happy collection is handmade in Belgium. In this way, the brand wants to support the local Belgian economy. The other 20% is made by small family businesses where workers are treated with respect and receive a fair wage for their work.
Materials
The t‑shirts, silky blouses, breezy pants, and long dresses are available in different colors and consist of one material. This makes recycling easy, once they are beyond repair.
Sea Me Happy uses different sustainable varieties of viscose. A plus, since the production of regular viscose, requires a lot of chemicals. We see dresses made of Ecovero viscose, a sustainable variant of the manufacturer Lenzing. For some blouses and dresses is worked with modal. This fabric comes from beech wood, a more environmentally friendly alternative. Perfect for beautiful summer dresses, because the fabric feels silky soft but does not stick. Ideal for a hot summer day.
We’re glad Sea Me Happy is choosing sustainable varieties of viscose to do their part.
Sea Me Happy mentions that they prefer GOTS certified fabrics, but we see no mention of this in the products. So we doubt whether the cotton is organic or not. At COSH we always prefer organically grown cotton: no chemicals, no GMOs, and a commitment to safe working conditions.
Circular Economy
For clothing brands, an average of about 17 to 22% of the fabric is wasted and thrown away during the cutting process. The leftover fabric at Sea Me Happy is donated to sewing workshops and schools where students learn to sew. In this way, less new fabric has to be purchased overall and the fabric leftovers can still be used.
The brand also takes the environment into account when shipping and prefers paper bags and boxes as much as possible. This is better for the environment than plastic packaging.
Short Supply Chain
By producing close to home in Belgium or at small family farms in Europe, Sea Me Happy succeeds in reducing the production chain.