Bert van Son, founder and spokesmen of Mud Jeans comes to visit us on Saturday 4th November at 11h-13h in Supergoods Ghent, Brabantdam 63. Bert will tell the story of Mud Jeans, about the sustainability of denim industry and share his vision for a more green future for the fashion industry. He will also inform about the recycling process of Mud Jeans, and show how the process starts with the Mud Jeans shredder.
There will be opportunity to ask questions to Bert, and Olga, from Supergoods Ghent. Registration is needed to estimate how many people are coming.
Free of charge.
The event will be held in Dutch or in English, depending on the audience.
*RECYCLE YOUR JEANS DURING THE EVENT, AND DURING OUR DENIM DAYS 3 – 12 NOVEMBER, IN SUPERGOODS GHENT*
Come to recycle your old denims with Mud Jeans shredder, and to see yourself how the recycling process of jeans starts. Mud Jeans is our partner for many years now and a true pioneer in circular and slow fashion. The brand collects used denims to produce new pairs, this model is a good example of reusing materials in a truly circular way. Their goal is to be fully circular in just 2 years, in 2025.
During this event you can bring all your old denims to Supergoods Ghent and shred them with the Mud Jeans shredder. The material will be used to make new Mud Jeans.
A few things to keep in mind:
- All jeans are welcome, also what is not bought from our stores. You can bring several jeans and of any size.
- Please consider, are the jeans still in good condition? If so, please resell or donate them for someone else. We do not accept as good as new jeans for recycling.
- To be able to shred the jeans in the store, please remove all metal parts such as zippers, buttons and rivets already at home, or with the tools available at the store.