Maison Madame A.

Are you loo­king for deli­ca­te lin­ge­rie that makes you feel sexy and femi­ni­ne but also has a mini­mal impact on the envi­ron­ment? Then you should defi­ni­te­ly check out Mai­son Madame A. This sus­tainable lin­ge­rie brand is very con­scious about their choice of mate­ri­als and pro­du­ces at a local work­shop in Bali, whe­re good working con­di­ti­ons can be assu­red. With her brand, foun­ded by Julie Antu­nes, wants to use her voice to spread equa­li­ty, body-posi­ti­vi­ty and a sus­tainable mind­set.

Ethical working conditions

All pie­ces from Mai­son Madame A. are hand­ma­de in Bali (Indo­ne­sia) under good working con­di­ti­ons. The brand pro­du­ces their pie­ces at a fami­ly owned manu­fac­tu­rer. Brand owner Julie is in clo­se cont­act with the work­shop and can assu­re that all prac­ti­ces are fair trade. On top of that, the work place is stri­ving to beco­me zero was­te by using lef­to­ver fabrics to pro­vi­de goods to the local community.

Mai­son Madam A. stri­ves to crea­te long term rela­ti­onships with com­mu­ni­ties that are mutual­ly bene­fi­ci­al, based on real, genui­ne & caring values. That is why the brand choo­se hand­ma­de over mass pro­duc­tion. The brand will always work towards hel­ping & caring for the local com­mu­ni­ties and artisans around them.

Materials

As a start­ing brand that pro­du­ces in Bali, Mai­son Madama A., is still on a jour­ney to find the most eco-fri­end­ly mate­ri­als that also look sexy and femi­ni­ne. The lin­ge­rie coll­ec­tion is alre­a­dy par­ti­al­ly made from recy­cled poly­es­ter and the brand uses a soft & recy­cled OEKO-TEX cer­ti­fied fabric for the lining. Still, Mai­son Madame A. is on a mis­si­on to impro­ve in terms of sus­taina­bi­li­ty and only use recy­cled & orga­nic fabrics befo­re 2022.

Mai­son Madame A. also crea­ted a loun­ge­wear coll­ec­tion that was laun­ched with a kick­star­ter cam­paign. With the help of this cam­paign, Julie wants to deve­lop a new line of lin­ge­rie made from eco-fri­end­ly fabrics and hand craf­ted with natu­ral dyes. The loun­ge­wear coll­ec­tion is made from vegan silk named Cup­ro. Cup­ro is a ​‘rege­ne­ra­ted cel­lu­lo­se’ fabric made from cot­ton was­te and is the­r­e­fo­re con­side­red as a recy­cled fabric.

Circular economy

The lin­ge­rie from Mai­son Madame A. is often made from dif­fe­rent types of mate­ri­als and the­r­e­fo­re not very easy to recy­cle. Nevert­hel­ess, the design of the pie­ces is tim­e­l­ess and the bras, thongs and under­pants are made from high-qua­li­ty mate­ri­als in order for the pie­ces to last a long time.

The loun­ge­wear coll­ec­tion is made from 100% cup­ro (a natu­ral fib­re) and dyed with colo­rants deri­ved from plants and mine­rals. This natu­ral dying pro­cess is ful­ly done by hand and is not harmful to the envi­ron­ment. This also means that the pie­ces are ful­ly biode­gra­da­ble.

In the future, Mai­son Madame A. also wants to make her lin­ge­rie coll­ec­tions with 100% natu­ral mate­ri­als and with natu­ral dyes. We can’t wait to dis­co­ver this collection!

Mai­son Madame A. also avo­ids unneces­sa­ry pack­a­ging. All tags are made from recy­cled paper and the brand has a 100% sin­gle use pla­s­tic free poli­cy. So no pla­s­tic pack­a­ging is used!

Slow Fashion

Mai­son Madame A. aims to work with a made to order busi­ness model to avo­id over orde­ring and was­te. The brand careful­ly makes all their pie­ces by hand with a focus on qua­li­ty. This way, the pie­ces are made to last a long time.

Short Supply Chain

Mai­son Madame A. pro­du­ces in Bali and tri­es to source their mate­ri­als as local as pos­si­ble. This way they want to redu­ce their car­bon footprint.