Picture Organic

How sustainable is Picture Organic?

This scree­ning has been done by Fai­rify on Octo­ber 26^th 2020

Pic­tu­re Orga­nic is a sus­tai­na­ble French outer­wear brand that was foun­ded in 2008. Besi­des pro­mo­ting sus­tai­na­bi­lity on its You­Tu­be chan­nel and other com­mu­ni­ca­tions, it actually walks the talk.

Sus­tai­na­bi­lity in its DNA

The French outer­wear brand is a B Corp and a mem­ber of the Fair Wear Foun­da­tion, and it pro­vi­des 100% trans­pa­rency con­cer­ning its mate­rial use. It uses 92% orga­nic cot­ton and is cer­ti­fied by GOTS, Organic100 and Orga­nic Blen­ded. In addi­tion, 69% of the pol­yes­ter used for tech­ni­cal appa­rel comes from recy­cled bottles and is cer­ti­fied by Blue­Sign and the Glo­bal Recy­cled Stan­dard. On top of that, the brand sta­tes that 100% of the wool and leather it uses comes from huma­nely trea­ted ani­mals. It does lack exter­nal cer­ti­fi­ca­tions for the­se sour­ces though, which is something to improve.

Map­ping supply chain but lac­king wor­kers’ rights

Pic­tu­re Orga­nic publishes a full sup­plier list and shows whe­re and by whom its pro­ducts are made. Besi­des that, the brand encou­ra­ges reuse, repair, bet­ter trans­port and sus­tai­na­ble pac­ka­ging. In the report of the Fair Wear Foun­da­tion, it sco­res the highest attai­na­ble sco­re on trans­pa­rency, but the report also shows there’s still room for impro­ve­ment in most areas. So far, 84% of Pic­tu­re Organic’s pro­duc­tion volu­me has been audi­ted, and it aims for 100% by 2022. It is not clear whether the com­pany upholds pay­ment of a living wage throughout its enti­re supply chain, which is pro­ble­ma­tic when con­si­de­ring that it’s acti­ve in coun­tries with a high risk of labor abu­se. All in all, Pic­tu­re Orga­nic is a para­gon of sus­tai­na­bi­lity. Even though it has a bit of work to do in the depart­ment of ani­mal mate­rials and wor­kers’ rights. We are impres­sed with the brand and defi­ni­tely recom­mend it!