go as u.r – clothing

Go as u.r?

The Bel­gian clothing brand has been mar­ke­ting sus­tai­na­ble, sty­lish clothing for young women sin­ce 2018. The focus of the brand is on the com­fort and time­less­ness of the gar­ment. Go as u.r does­n’t go with the fashion sea­sons either and deci­des for itself when it relea­ses a collec­tion. Just like a sal­mon swims against the current, go as u.r is doing the same but in an ori­gi­nal and trendy way.

Go ecological

Recy­cling plas­tic bottles is a pie­ce of cake for us. What hap­pens to it after­wards is often beyond our powers. But tha­t’s what go as u.r wants to chan­ge. To make the gar­ments, the brand uses recy­cled mate­rials or fabrics with the least pos­si­ble impact on the envi­ron­ment, such as wood pulp fibres.

Good workplace?

For the pro­duc­tion of the clothing, go as u.r works with a family busi­ness in Por­tu­gal. The­re they check that the pro­duc­tion pro­cess is as sus­tai­na­ble and ethi­cal as possible.

Circular?

The brand is on top of recy­cling, from the clothing to the pac­ka­ging. For exam­ple, the ship­ping boxes and hang­tags are made of recy­cled card­board. But tha­t’s not all, becau­se the clothing brand also likes to take back your old go as u.r pie­ces and reuse them for new garments.

Short/​overall

Be on trend and get rid of the moun­tain of tex­ti­le was­te? Tha­t’s what you do with go as u.r clothing.