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On behalf of MAD Brussels and in the framework of the United Fashion Festival, designers Doriane van Overeem (BE), Karolina Jurikova (CZ) and Maximilian Rittler (AUT) co-created a sustainable and affordable fashion collection. During this challenging process they were mentored by three fashion experts - Veronique Branquinho, Peggy Acke (MAD) and Niki de Schryver (Founder COSH!)

The result of the extensive research is ‘DailyMenu’. Their collection consisting of six versatile and made-to-last pieces that are suitable for both men and women with different body-types. The garments are transparently made out of second-hand garments and deadstock materials and are produced as close to home as possible.

Commissioned by MAD Brussels, COSH! also conducted a Life Cycle Analysis on the collection, in addition to the guidance on sustainability. We calculated that by choosing upcycled materials the designers saved 94% water and 88% CO2 in the production of the jackets. For the blouses, COSH! calculated 99% water savings and 91% CO2 emission reduction.

Want to discover the collection? Check the United Fashion exhibition in Brussels or the DailyMenu website.

¿Donde comprar Dailymenu?


Daily Menu alexandra bertels MAD hack the system brand COSH 2
Daily Menu alexandra bertels MAD hack the system brand COSH