Dailymenu

On behalf of MAD Brus­sels and in the fra­me­work of the Uni­ted Fashion Fes­ti­val, desig­ners Doria­ne van Ove­reem (BE), Karo­li­na Juri­ko­va (CZ) and Maxi­mi­lian Rittler (AUT) co-crea­ted a sus­tai­na­ble and affor­da­ble fashion collec­tion. During this cha­llen­ging pro­cess they were men­to­red by three fashion experts – Vero­ni­que Bran­quinho, Peggy Acke (MAD) and Niki de Schry­ver (Foun­der COSH!) 

The result of the exten­si­ve research is ​‘Daily­Me­nu’. Their collec­tion con­sis­ting of six ver­sa­ti­le and made-to-last pie­ces that are sui­ta­ble for both men and women with dif­fe­rent body-types. The gar­ments are trans­pa­rently made out of second-hand gar­ments and deads­tock mate­rials and are pro­du­ced as clo­se to home as pos­si­ble.

Com­mis­sio­ned by MAD Brus­sels, COSH! also con­duc­ted a Life Cycle Analy­sis on the collec­tion, in addi­tion to the gui­dan­ce on sus­tai­na­bi­lity. We cal­cu­la­ted that by choo­sing upcy­cled mate­rials the desig­ners saved 94% water and 88% CO2 in the pro­duc­tion of the jac­kets. For the blou­ses, COSH! cal­cu­la­ted 99% water savings and 91% CO2 emis­sion reduction.

Want to dis­co­ver the collec­tion? Check the Uni­ted Fashion exhi­bi­tion in Brus­sels or the Daily­Me­nu website.